Longevity Market Competitive Landscape

Blueprint vs. 5 Competitors — Products, Pricing & Positioning

Research compiled April 2026 • Vasari Internal

☯ Market Overview

7
Companies Analyzed
600+
Products & Services
$15
Lowest Rx/mo
$1M
Highest Tier/yr

Who’s Who

Business model positioning
Blueprint — Celebrity founder DTC brand (supps + food + Rx + testing)
InsideTracker — Analytics platform (testing only, no products)
Thorne — Premium supplement manufacturer (200+ SKUs, pro sports)
AgelessRx — Longevity telehealth Rx (40+ treatments, no membership fee)
Lifeforce — All-in-one longevity medicine (membership + labs + Rx + coaching)
Elysium Health — Science-first supplements (MIT/Oxford, focused line)
Superpower — Health super app (testing + marketplace + Rx, $199/yr)

Capability Coverage

What each company offers
CapabilityBLPITTHRARxLFEHSP
Supplements✓✗✓✓✓✓Mkt
Prescriptions (Rx)✓✗✗✓✓✗✓
Lab Testing✓✓✓✓✓✓✓
Food / Nutrition✓✗~✗✗✗✗
Skincare✓✗✗RxRx✗Rx
Haircare✓✗✗RxRx✗✗
AI Assistant✓✓✓✗✗✗✓
Coaching / Concierge$1M✗✗✗✓✗✓
Membership Model✗✓✗✗✓✗✓
HSA/FSA✓✓✓✓✓✗✓

☷ Feature Comparison Matrix

Key: BLP = Blueprint • IT = InsideTracker • THR = Thorne • ARx = AgelessRx • LF = Lifeforce • EH = Elysium Health • SP = Superpower
FeatureBlueprintInsideTrackerThorneAgelessRxLifeforceElysiumSuperpower
Supplement SKUs20+0200+~4118252 (mkt)
Rx Medications7+0040+18+05+
Lab Biomarkers2 tests48-54Up to 8940-600+50+10 aging aspects100-200+
Bio Age Test$325$99-$348$95$170Included$299-$499Included
Entry Supp Cost/mo$24N/A$16$25$28 (member)$40 (annual)Varies (mkt)
Full Stack/mo$449N/A~$130~$65~$350+~$200Varies (mkt)
Metformin$20/mo——$25/mo$35/25d——
SemaglutideVia quiz——$99-$139/mo$270/25d—Available
Tretinoin$25/mo——$70/mo——Available
Rapamycin———$65/mo———
NAD+ Products——$60-$74$95-$160/mo$70-$84/mo$40-$65/moAvailable
Hair Treatments$59-$999——$95-$120/mo$85/25d——
Membership FeeNone$149/yrNoneNone$149/moNone$199/yr
AI ToolBryanAITerra AITaia AI———AI Chat
Concierge Tier$1M/yr———$149/mo—24/7 SMS
NSF Certified——24+ products————
Pro Sports Teams—100+100+————
International18+ countriesUS + CanadaUS primaryUS onlyUS onlyUS primary40+ US states

$ Pricing Comparison

Monthly Supplement Stack Cost

What a typical customer spends on supplements per month
Blueprint
$98–$449
Lifeforce
$28–$350
Elysium
$40–$200
Thorne
$16–$133
AgelessRx
$25–$65
InsideTracker
N/A

Rx Medication Comparison

Monthly cost for overlapping prescriptions
MedicationBlueprintAgelessRxLifeforce
Metformin$20/mo$25/mo$42/mo*
Tadalafil$24/mo$45-60/mo$90/mo*
Tretinoin$25/mo$70/mo—
Minoxidil$15/mo—$102/mo*
Acarbose$25/mo$18/mo—
SemaglutideQuiz req'd$99/mo$324/mo*
Rapamycin—$65/mo—
* Lifeforce prices converted from 25-day to monthly equivalent. Green = lowest price.

Annual All-In Cost Estimates

Typical annual spend for a comprehensive longevity protocol
Lifeforce
$5,000–$10,000+
Blueprint
$4,300–$7,500
AgelessRx
$2,500–$6,000+
Elysium
$1,500–$3,500
Thorne
$1,200–$3,000
InsideTracker
$500–$1,500
Superpower
$199–$800+
Estimates include supplements + testing + Rx where applicable. Excludes Blueprint Immortals ($1M) and devices.

Blueprint by Bryan Johnson

blueprint.bryanjohnson.com • rx.bryanjohnson.com
45+
Products (excl. merch)
7
Rx Categories
18+
Countries
$1M
Immortals/yr

Supplements ($24–$49)

Essentials Capsules
24 precision-dosed longevity nutrients
$49
Advanced Antioxidants
7 fat-soluble nutrients — vision, cardio, bone
$49
Omega-3
Heart, brain, anti-inflammation
$39
Collagen Peptides
Skin, joints, bone, recovery
$45
Creatine
Muscle, cognitive, recovery
$40
NAC + Ginger + Curcumin
Antioxidant, detox, immune, liver
$27
Ashwagandha + Rhodiola
Stress, mood, sleep
$24

Nutrition & Food ($12–$94)

Longevity Protein (Chocolate)$94
Metabolic Protein Powder$42–$84
Longevity Blend (Blood Orange)$49
Cocoa Powder$41
Extra Virgin Olive Oil$39+
Blueberry Nut Mix$37
Ceremonial Matcha$35
Super Shrooms$29
Macadamia Protein Bar$29–$58
Manuka Honey$17
Raw Macadamias$12

Bundles ($98–$449)

Easy Stack
1 drink, 2 pills — 36 supermolecules
$98
Medium Stack$270
Big Stack
Full comprehensive protocol
$449

Skincare ($39–$167)

Gentle Facial Cleanser$39
SFC Facial Serum$59
SFC Facial Moisturizer$69
Skincare Stack$167

Haircare ($59–$999)

Peptide Shampoo$59
Peptide Hair Serum
8 biomimetic peptides
$119
Haircare Stack$178
302 Laser Cap
FDA-cleared red light device
$999

Testing ($135–$325)

Speed of Aging
DNA methylation epigenetic test
$325
Microplastics Test
Blood test via microscopy
$135

Rx Prescriptions (from $15/mo)

Minoxidil 2.5mg
Hair regrowth
from $15/mo
Metformin 500mg
Longevity
from $20/mo
Tadalafil 5mg
Longevity / sexual health
from $24/mo
Tretinoin 0.025%
Skin renewal
from $25/mo
Acarbose 25mg
Metabolic health
from $25/mo
Estradiol 0.010%
Menopause support
from $26/mo
Weight Loss Rx
GLP-1 (pricing via quiz)
TBD

Programs & Services

Immortals
Full Bryan Johnson protocol — 3 spots, 1,500+ applicants
$1,000,000/yr
BryanAI
AI health assistant
TBD
Protocol Quiz / Build My StackFree

InsideTracker

insidetracker.com • Testing & analytics platform (no products sold)

Blood Testing Bundles (New Customers)

Membership + Ultimate Blood Test
48-54 biomarkers, 10 healthspan categories
$489
Membership + 2 Ultimate Tests
Save 10%
$761
Membership + 4 Ultimate Tests
Quarterly tracking, save 15%
$1,305

Category Tests (Members, $99–$199)

Cognition / Endurance / Fitness / Gut / Heart / Inflammation / Metabolism$99 each
Hormone Balance / Recovery / Sleep$149 each
Foundation (32 biomarkers)$199

Biological Age & DNA

InnerAge 2.0 (with blood draw)$249–$348
DNA Kit (261 gene variants)$249
DNA Upload (23andMe/Ancestry)$29 / Free w/ membership

Platform

Annual Membership
Upload results 30x/yr, Terra AI Coach, wearable sync
$149/yr

Thorne

thorne.com • Premium supplements + testing • Mayo Clinic partner • NSF Certified for Sport

Key Supplements ($16–$142)

Basic Nutrients 2/Day$40
Multi-Vitamin Elite (AM/PM)$76
Super EPA (Omega-3)$45
NiaCel 400 (NAD+)$74
ResveraCel (NAD+ + Resveratrol)$60
Collagen Plus$67
Whey Protein Isolate$65
SynaQuell (Brain)$142
Creatine (Creapure, NSF)$44
Curcumin Phytosome$64
Berberine$44
Magnesium Bisglycinate$24
Melaton-3$16

Bundles ($94–$133)

Foundational Stack$94
Athletes Stack (NSF)$133
Sleep / Stress / Gut / Longevity Stacks$97–$120

Health Panels ($95–$830)

Biological Age Panel$95
Essential (63 biomarkers)$390
Advanced (89 biomarkers)$830

AI & Subscriptions

Taia AI Wellness Advisor
200K+ messages, personalized recs
Free
Subscription discount10–20% off

AgelessRx

agelessrx.com • Longevity telehealth • 40+ treatments • No membership fee • Free consultations

Longevity Rx

Metformin$25/mo
Low Dose Naltrexone$25/mo
Methylene Blue$43/mo
Acarbose$55/qtr
Rapamycin
Only major platform selling for longevity
$65/mo

NAD+ Therapies

NAD+ Injection$99/mo
NAD+ Nasal Spray$125/mo
NAD+ Patches$160/mo
NAD+ Face Cream$95/mo

Weight Management (GLP-1)

Microdosing Semaglutide$99/mo
Full-dose Semaglutide$139/mo
Microdosing Tirzepatide$249/mo
Brand-name access (Wegovy/Zepbound)$50/mo + drug

Cardiovascular & Metabolic

Telmisartan / Atorvastatin$30/mo
Tadalafil (daily)$60/mo
Brenzavvy (SGLT2)$125/mo

Growth Hormone, Skin, Hair, Sleep, Energy

Sermorelin Injection / Nasal Spray$99–$199/mo
Tretinoin Cream$70/mo
Powers Hair Solution$95–$120/mo
Trazodone (Sleep)$33/mo
B12 / B12+MIC Injection$75–$110/mo

Testing ($75–$949)

Core Longevity Panel (40+ biomarkers)$95
Methylation Saliva Test$170
iollo Metabolomics (600+ biomarkers)$399
Galleri Cancer Detection (50+ cancers)$949
CGM (Dexcom Stelo)$99/mo

Lifeforce

mylifeforce.com • All-in-one longevity medicine • Co-founded by Tony Robbins & Peter Diamandis

Memberships

Monthly
4x blood draws, 4x consults, coaching, Rx access, 30% off supps
$149/mo
Core Annual
2x blood draws, 1x consult
$599/yr
Maintenance
2x blood draws, dashboard
$499/yr
Testosterone Program$49–$99/mo
One-Time Diagnostic$599

Supplements ($40–$120 retail, ~30% off for members)

Peak Healthspan (NAD3)$120 / ~$84
Peak Rest (Sleep)$110 / ~$77
Peak NMN$100 / ~$70
Peak Cognition$85 / ~$60
Omega$70 / ~$49
Magnesium$55 / ~$39
Vitamin D+K / DHEA / Methylation$50 / ~$35
CoQ10$40 / ~$28

Rx Prescriptions (members only, per 25 days)

Semaglutide$270
Kyzatrex (Oral Testosterone)$250
Sermorelin / PT-141$160
Estradiol Patch$110
Minoxidil + Finasteride$85
Testosterone (injectable/cream)$80
Tadalafil$75
Metformin$35
Rosuvastatin / Anastrozole$30

Advanced Panels

Brain Protection Panel
ApoE, pTau-217, Beta-Amyloid, GFAP
$850
Cardiovascular / Metabolic / Heavy Metals$200 each

Elysium Health

elysiumhealth.com • Science-first longevity supplements • MIT + Oxford partnerships

Supplements (one-time / monthly sub / annual prepaid)

Basis (NAD+)
Flagship — clinically proven +40% NAD+. 1,190 reviews
$65 / $50 / $40
Matter (Brain)
Oxford tri-vitamin for brain atrophy
$60 / $50 / $40
Signal (NMN/Mitochondria)$60 / $50 / $40
Format (Immune/Inflammaging)$60 / $50 / $40
Vision (Eye Longevity)$60 / $50 / $40
Cofactor (Collagen + NAD+)$75 / $62 / ~$50
Mosaic (Skin)
Results in 3 weeks
$90 / $75 / $60
Senolytic Complex$35–$90

Testing

Index (Biological Age)
Saliva epigenetic test, 10 aging aspects, 9 system scores
$499 / $299 sub

Bundles

Longevity Starter Pack
Basis + Signal + Matter + Format
$199
Skin Longevity Bundle$130/mo
Inflammaging Bundle$768/yr

Superpower

superpower.com • Health super app • 100+ biomarker testing + curated marketplace + Rx • $199/yr
$199
Annual Membership
100+
Biomarkers Tested
252
Marketplace Products
3,000+
Quest Locations

Membership Tiers

Baseline Membership
100+ biomarkers annually, 6-month retest (60 markers), bio age, 17 health scores, AI chat, 24/7 SMS concierge, personalized action plan
$199/yr ($17/mo)
Superpower Pro
2 full-panel blood draws/year, advanced biomarker analysis, quarterly health review calls with longevity experts
$29/mo
At-Home Blood Draw (optional)
Mobile phlebotomist; free at 3,000+ Quest locations
+$119
NY/NJ Membership
90+ biomarkers (regulatory variation)
$399/yr

Testing — 200+ Biomarkers Available

Baseline Panel
100+ biomarkers: blood cells, metabolic, heart, liver, kidney, thyroid, sex hormones, nutrients, inflammation
Included
6-Month Retest
60 biomarkers retested (excl. NY/NJ)
Included
Advanced Add-On Tests
Gut microbiome, environmental toxins, heavy metals, glucose monitoring
Varies
Grail Galleri Cancer Screening
Multi-cancer early detection
Add-on
Biological Age CalculationIncluded
17 Health Scores DashboardIncluded

Prescriptions (via clinic.superpower.com)

Semaglutide
Weight loss, US-licensed compounding pharmacy
Contact
Enclomiphene
Testosterone optimization
Contact
NAD+ Injection
Cellular energy and DNA repair
Contact
Tadalafil
Blood flow enhancement
Contact
Tretinoin Face Cream
Skin renewal
Contact
Compounded Hormones & Peptides
Via Strive, Belmar, Progress pharmacies
Contact

Supplement Marketplace (252 products, 7 brands)

Curated from: Thorne, Pure Encapsulations, Designs For Health, Quicksilver Scientific, Microbiome Labs, Prodrome Science, IM8
Top 1% of health products, 500+ banned ingredients, price match guarantee, up to 20% member discount
Varies
Categories available:
Minerals, Vitamins, Omega-3, Antioxidants, Amino Acids, Digestive, Multivitamins, Botanicals, Specialty Blends
30 collections

Peptides by Superpower (Coming Soon)

Pure, third-party tested peptides
Currently waitlist only — “designed to help you live longer, recover faster, and feel your best”
Waitlist

Platform Features

AI Health Chat — explore your data and get personalized insightsIncluded
24/7 SMS Care Team — message doctors anytime (<24hr weekday response)Included
Wearable Integration — Apple Health, Oura, WhoopIncluded
Medical Records Upload — centralize past labsIncluded
HSA/FSA EligibleYes
Why Superpower matters: At $199/yr for 100+ biomarkers + bio age + concierge + Rx access, Superpower is the lowest-cost comprehensive health platform in this space. They’re a marketplace model (curating other brands like Thorne) rather than building their own supplements — a fundamentally different approach than Blueprint or Elysium. 70% of members reportedly slowed their aging rate in year one.

★ Key Takeaways for Vasari

Market Gaps & Opportunities

No one owns concierge + community. Blueprint’s Immortals is $1M (3 people). Lifeforce has coaching but no community. There’s a massive gap between $149/mo and $1M/yr for high-touch, personalized longevity guidance.
Rx is commoditizing fast. Blueprint undercuts everyone on basic Rx (metformin $20/mo, tretinoin $25/mo). AgelessRx wins on breadth. Price competition will intensify.
AI is table stakes. Blueprint (BryanAI), InsideTracker (Terra), and Thorne (Taia) all have AI tools. None are deeply personalized or connected to real-time data beyond blood panels.
Testing is fragmented. Everyone offers tests but no one provides a unified longitudinal view. InsideTracker is closest but doesn’t sell interventions.

Competitive Moats

Blueprint: Bryan Johnson’s personal brand. Widest product breadth. “I did this to myself first” narrative.
InsideTracker: Deepest biomarker analytics. Pro sports relationships. Pure platform play.
Thorne: Manufacturing + NSF certification + Mayo Clinic. Practitioner network (45K). Hard to replicate.
AgelessRx: Widest Rx formulary (rapamycin!). No membership fee. Low price leader.
Lifeforce: Only true all-in-one (labs + coaching + Rx). Robbins/Diamandis brand. Brain protection panel.
Elysium: Strongest clinical evidence. Academic partnerships. Focused product line = clarity.
Superpower: Lowest cost entry ($199/yr). 100+ biomarkers included. Marketplace model (curates vs. manufactures). 24/7 concierge at mass-market price.

Where Vasari Can Win

1. Personalized concierge at accessible price points. The gap between “buy supplements online” ($50-$400/mo) and “concierge medicine” ($1,500-$1M/yr) is huge. A tech-enabled concierge model at $200-$500/mo could capture the underserved middle.
2. Real-time AI + data integration. None of these players connect wearables + labs + Rx + lifestyle into a truly adaptive system. Whoever builds the “closed loop” wins.
3. Community-driven protocol optimization. Blueprint is one man’s protocol. No one is building community-powered protocol sharing with real outcome data.
4. Resident health optimization. None of these players are embedded in living spaces. Vasari’s real estate + wellness integration is a category of one.
Vasari Internal • Competitive Intelligence • April 2026
Data sourced from public websites. Prices subject to change.