☯ Market Overview
Who’s Who
Business model positioning
Blueprint — Celebrity founder DTC brand (supps + food + Rx + testing)
InsideTracker — Analytics platform (testing only, no products)
Thorne — Premium supplement manufacturer (200+ SKUs, pro sports)
AgelessRx — Longevity telehealth Rx (40+ treatments, no membership fee)
Lifeforce — All-in-one longevity medicine (membership + labs + Rx + coaching)
Elysium Health — Science-first supplements (MIT/Oxford, focused line)
Superpower — Health super app (testing + marketplace + Rx, $199/yr)
Capability Coverage
What each company offers
| Capability | BLP | IT | THR | ARx | LF | EH | SP |
| Supplements | ✓ | ✗ | ✓ | ✓ | ✓ | ✓ | Mkt |
| Prescriptions (Rx) | ✓ | ✗ | ✗ | ✓ | ✓ | ✗ | ✓ |
| Lab Testing | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Food / Nutrition | ✓ | ✗ | ~ | ✗ | ✗ | ✗ | ✗ |
| Skincare | ✓ | ✗ | ✗ | Rx | Rx | ✗ | Rx |
| Haircare | ✓ | ✗ | ✗ | Rx | Rx | ✗ | ✗ |
| AI Assistant | ✓ | ✓ | ✓ | ✗ | ✗ | ✗ | ✓ |
| Coaching / Concierge | $1M | ✗ | ✗ | ✗ | ✓ | ✗ | ✓ |
| Membership Model | ✗ | ✓ | ✗ | ✗ | ✓ | ✗ | ✓ |
| HSA/FSA | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ | ✓ |
☷ Feature Comparison Matrix
Key: BLP = Blueprint • IT = InsideTracker • THR = Thorne • ARx = AgelessRx • LF = Lifeforce • EH = Elysium Health • SP = Superpower
| Feature | Blueprint | InsideTracker | Thorne | AgelessRx | Lifeforce | Elysium | Superpower |
| Supplement SKUs | 20+ | 0 | 200+ | ~4 | 11 | 8 | 252 (mkt) |
| Rx Medications | 7+ | 0 | 0 | 40+ | 18+ | 0 | 5+ |
| Lab Biomarkers | 2 tests | 48-54 | Up to 89 | 40-600+ | 50+ | 10 aging aspects | 100-200+ |
| Bio Age Test | $325 | $99-$348 | $95 | $170 | Included | $299-$499 | Included |
| Entry Supp Cost/mo | $24 | N/A | $16 | $25 | $28 (member) | $40 (annual) | Varies (mkt) |
| Full Stack/mo | $449 | N/A | ~$130 | ~$65 | ~$350+ | ~$200 | Varies (mkt) |
| Metformin | $20/mo | — | — | $25/mo | $35/25d | — | — |
| Semaglutide | Via quiz | — | — | $99-$139/mo | $270/25d | — | Available |
| Tretinoin | $25/mo | — | — | $70/mo | — | — | Available |
| Rapamycin | — | — | — | $65/mo | — | — | — |
| NAD+ Products | — | — | $60-$74 | $95-$160/mo | $70-$84/mo | $40-$65/mo | Available |
| Hair Treatments | $59-$999 | — | — | $95-$120/mo | $85/25d | — | — |
| Membership Fee | None | $149/yr | None | None | $149/mo | None | $199/yr |
| AI Tool | BryanAI | Terra AI | Taia AI | — | — | — | AI Chat |
| Concierge Tier | $1M/yr | — | — | — | $149/mo | — | 24/7 SMS |
| NSF Certified | — | — | 24+ products | — | — | — | — |
| Pro Sports Teams | — | 100+ | 100+ | — | — | — | — |
| International | 18+ countries | US + Canada | US primary | US only | US only | US primary | 40+ US states |
$ Pricing Comparison
Monthly Supplement Stack Cost
What a typical customer spends on supplements per month
Rx Medication Comparison
Monthly cost for overlapping prescriptions
| Medication | Blueprint | AgelessRx | Lifeforce |
| Metformin | $20/mo | $25/mo | $42/mo* |
| Tadalafil | $24/mo | $45-60/mo | $90/mo* |
| Tretinoin | $25/mo | $70/mo | — |
| Minoxidil | $15/mo | — | $102/mo* |
| Acarbose | $25/mo | $18/mo | — |
| Semaglutide | Quiz req'd | $99/mo | $324/mo* |
| Rapamycin | — | $65/mo | — |
* Lifeforce prices converted from 25-day to monthly equivalent. Green = lowest price.
Annual All-In Cost Estimates
Typical annual spend for a comprehensive longevity protocol
Estimates include supplements + testing + Rx where applicable. Excludes Blueprint Immortals ($1M) and devices.
Blueprint by Bryan Johnson
blueprint.bryanjohnson.com • rx.bryanjohnson.com
45+
Products (excl. merch)
Supplements ($24–$49)
Essentials Capsules24 precision-dosed longevity nutrients
$49
Advanced Antioxidants7 fat-soluble nutrients — vision, cardio, bone
$49
Omega-3Heart, brain, anti-inflammation
$39
Collagen PeptidesSkin, joints, bone, recovery
$45
CreatineMuscle, cognitive, recovery
$40
NAC + Ginger + CurcuminAntioxidant, detox, immune, liver
$27
Ashwagandha + RhodiolaStress, mood, sleep
$24
Nutrition & Food ($12–$94)
Longevity Protein (Chocolate)$94
Metabolic Protein Powder$42–$84
Longevity Blend (Blood Orange)$49
Cocoa Powder$41
Extra Virgin Olive Oil$39+
Blueberry Nut Mix$37
Ceremonial Matcha$35
Super Shrooms$29
Macadamia Protein Bar$29–$58
Manuka Honey$17
Raw Macadamias$12
Bundles ($98–$449)
Easy Stack1 drink, 2 pills — 36 supermolecules
$98
Medium Stack$270
Big StackFull comprehensive protocol
$449
Skincare ($39–$167)
Gentle Facial Cleanser$39
SFC Facial Serum$59
SFC Facial Moisturizer$69
Skincare Stack$167
Haircare ($59–$999)
Peptide Shampoo$59
Peptide Hair Serum8 biomimetic peptides
$119
Haircare Stack$178
302 Laser CapFDA-cleared red light device
$999
Testing ($135–$325)
Speed of AgingDNA methylation epigenetic test
$325
Microplastics TestBlood test via microscopy
$135
Rx Prescriptions (from $15/mo)
Minoxidil 2.5mgHair regrowth
from $15/mo
Metformin 500mgLongevity
from $20/mo
Tadalafil 5mgLongevity / sexual health
from $24/mo
Tretinoin 0.025%Skin renewal
from $25/mo
Acarbose 25mgMetabolic health
from $25/mo
Estradiol 0.010%Menopause support
from $26/mo
Weight Loss RxGLP-1 (pricing via quiz)
TBD
Programs & Services
ImmortalsFull Bryan Johnson protocol — 3 spots, 1,500+ applicants
$1,000,000/yr
BryanAIAI health assistant
TBD
Protocol Quiz / Build My StackFree
InsideTracker
insidetracker.com • Testing & analytics platform (no products sold)
Blood Testing Bundles (New Customers)
Membership + Ultimate Blood Test48-54 biomarkers, 10 healthspan categories
$489
Membership + 2 Ultimate TestsSave 10%
$761
Membership + 4 Ultimate TestsQuarterly tracking, save 15%
$1,305
Category Tests (Members, $99–$199)
Cognition / Endurance / Fitness / Gut / Heart / Inflammation / Metabolism$99 each
Hormone Balance / Recovery / Sleep$149 each
Foundation (32 biomarkers)$199
Biological Age & DNA
InnerAge 2.0 (with blood draw)$249–$348
DNA Kit (261 gene variants)$249
DNA Upload (23andMe/Ancestry)$29 / Free w/ membership
Platform
Annual MembershipUpload results 30x/yr, Terra AI Coach, wearable sync
$149/yr
Thorne
thorne.com • Premium supplements + testing • Mayo Clinic partner • NSF Certified for Sport
Key Supplements ($16–$142)
Basic Nutrients 2/Day$40
Multi-Vitamin Elite (AM/PM)$76
Super EPA (Omega-3)$45
NiaCel 400 (NAD+)$74
ResveraCel (NAD+ + Resveratrol)$60
Collagen Plus$67
Whey Protein Isolate$65
SynaQuell (Brain)$142
Creatine (Creapure, NSF)$44
Curcumin Phytosome$64
Berberine$44
Magnesium Bisglycinate$24
Melaton-3$16
Bundles ($94–$133)
Foundational Stack$94
Athletes Stack (NSF)$133
Sleep / Stress / Gut / Longevity Stacks$97–$120
Health Panels ($95–$830)
Biological Age Panel$95
Essential (63 biomarkers)$390
Advanced (89 biomarkers)$830
AI & Subscriptions
Taia AI Wellness Advisor200K+ messages, personalized recs
Free
Subscription discount10–20% off
AgelessRx
agelessrx.com • Longevity telehealth • 40+ treatments • No membership fee • Free consultations
Longevity Rx
Metformin$25/mo
Low Dose Naltrexone$25/mo
Methylene Blue$43/mo
Acarbose$55/qtr
RapamycinOnly major platform selling for longevity
$65/mo
NAD+ Therapies
NAD+ Injection$99/mo
NAD+ Nasal Spray$125/mo
NAD+ Patches$160/mo
NAD+ Face Cream$95/mo
Weight Management (GLP-1)
Microdosing Semaglutide$99/mo
Full-dose Semaglutide$139/mo
Microdosing Tirzepatide$249/mo
Brand-name access (Wegovy/Zepbound)$50/mo + drug
Cardiovascular & Metabolic
Telmisartan / Atorvastatin$30/mo
Tadalafil (daily)$60/mo
Brenzavvy (SGLT2)$125/mo
Growth Hormone, Skin, Hair, Sleep, Energy
Sermorelin Injection / Nasal Spray$99–$199/mo
Tretinoin Cream$70/mo
Powers Hair Solution$95–$120/mo
Trazodone (Sleep)$33/mo
B12 / B12+MIC Injection$75–$110/mo
Testing ($75–$949)
Core Longevity Panel (40+ biomarkers)$95
Methylation Saliva Test$170
iollo Metabolomics (600+ biomarkers)$399
Galleri Cancer Detection (50+ cancers)$949
CGM (Dexcom Stelo)$99/mo
Lifeforce
mylifeforce.com • All-in-one longevity medicine • Co-founded by Tony Robbins & Peter Diamandis
Memberships
Monthly4x blood draws, 4x consults, coaching, Rx access, 30% off supps
$149/mo
Core Annual2x blood draws, 1x consult
$599/yr
Maintenance2x blood draws, dashboard
$499/yr
Testosterone Program$49–$99/mo
One-Time Diagnostic$599
Supplements ($40–$120 retail, ~30% off for members)
Peak Healthspan (NAD3)$120 / ~$84
Peak Rest (Sleep)$110 / ~$77
Peak NMN$100 / ~$70
Peak Cognition$85 / ~$60
Omega$70 / ~$49
Magnesium$55 / ~$39
Vitamin D+K / DHEA / Methylation$50 / ~$35
CoQ10$40 / ~$28
Rx Prescriptions (members only, per 25 days)
Semaglutide$270
Kyzatrex (Oral Testosterone)$250
Sermorelin / PT-141$160
Estradiol Patch$110
Minoxidil + Finasteride$85
Testosterone (injectable/cream)$80
Tadalafil$75
Metformin$35
Rosuvastatin / Anastrozole$30
Advanced Panels
Brain Protection PanelApoE, pTau-217, Beta-Amyloid, GFAP
$850
Cardiovascular / Metabolic / Heavy Metals$200 each
Elysium Health
elysiumhealth.com • Science-first longevity supplements • MIT + Oxford partnerships
Supplements (one-time / monthly sub / annual prepaid)
Basis (NAD+)Flagship — clinically proven +40% NAD+. 1,190 reviews
$65 / $50 / $40
Matter (Brain)Oxford tri-vitamin for brain atrophy
$60 / $50 / $40
Signal (NMN/Mitochondria)$60 / $50 / $40
Format (Immune/Inflammaging)$60 / $50 / $40
Vision (Eye Longevity)$60 / $50 / $40
Cofactor (Collagen + NAD+)$75 / $62 / ~$50
Mosaic (Skin)Results in 3 weeks
$90 / $75 / $60
Senolytic Complex$35–$90
Testing
Index (Biological Age)Saliva epigenetic test, 10 aging aspects, 9 system scores
$499 / $299 sub
Bundles
Longevity Starter PackBasis + Signal + Matter + Format
$199
Skin Longevity Bundle$130/mo
Inflammaging Bundle$768/yr
Superpower
superpower.com • Health super app • 100+ biomarker testing + curated marketplace + Rx • $199/yr
Membership Tiers
Baseline Membership100+ biomarkers annually, 6-month retest (60 markers), bio age, 17 health scores, AI chat, 24/7 SMS concierge, personalized action plan
$199/yr ($17/mo)
Superpower Pro2 full-panel blood draws/year, advanced biomarker analysis, quarterly health review calls with longevity experts
$29/mo
At-Home Blood Draw (optional)Mobile phlebotomist; free at 3,000+ Quest locations
+$119
NY/NJ Membership90+ biomarkers (regulatory variation)
$399/yr
Testing — 200+ Biomarkers Available
Baseline Panel100+ biomarkers: blood cells, metabolic, heart, liver, kidney, thyroid, sex hormones, nutrients, inflammation
Included
6-Month Retest60 biomarkers retested (excl. NY/NJ)
Included
Advanced Add-On TestsGut microbiome, environmental toxins, heavy metals, glucose monitoring
Varies
Grail Galleri Cancer ScreeningMulti-cancer early detection
Add-on
Biological Age CalculationIncluded
17 Health Scores DashboardIncluded
Prescriptions (via clinic.superpower.com)
SemaglutideWeight loss, US-licensed compounding pharmacy
Contact
EnclomipheneTestosterone optimization
Contact
NAD+ InjectionCellular energy and DNA repair
Contact
TadalafilBlood flow enhancement
Contact
Tretinoin Face CreamSkin renewal
Contact
Compounded Hormones & PeptidesVia Strive, Belmar, Progress pharmacies
Contact
Supplement Marketplace (252 products, 7 brands)
Curated from: Thorne, Pure Encapsulations, Designs For Health, Quicksilver Scientific, Microbiome Labs, Prodrome Science, IM8Top 1% of health products, 500+ banned ingredients, price match guarantee, up to 20% member discount
Varies
Categories available:Minerals, Vitamins, Omega-3, Antioxidants, Amino Acids, Digestive, Multivitamins, Botanicals, Specialty Blends
30 collections
Peptides by Superpower (Coming Soon)
Pure, third-party tested peptidesCurrently waitlist only — “designed to help you live longer, recover faster, and feel your best”
Waitlist
Platform Features
AI Health Chat — explore your data and get personalized insightsIncluded
24/7 SMS Care Team — message doctors anytime (<24hr weekday response)Included
Wearable Integration — Apple Health, Oura, WhoopIncluded
Medical Records Upload — centralize past labsIncluded
HSA/FSA EligibleYes
Why Superpower matters: At $199/yr for 100+ biomarkers + bio age + concierge + Rx access, Superpower is the lowest-cost comprehensive health platform in this space. They’re a marketplace model (curating other brands like Thorne) rather than building their own supplements — a fundamentally different approach than Blueprint or Elysium. 70% of members reportedly slowed their aging rate in year one.
★ Key Takeaways for Vasari
Market Gaps & Opportunities
No one owns concierge + community. Blueprint’s Immortals is $1M (3 people). Lifeforce has coaching but no community. There’s a massive gap between $149/mo and $1M/yr for high-touch, personalized longevity guidance.
Rx is commoditizing fast. Blueprint undercuts everyone on basic Rx (metformin $20/mo, tretinoin $25/mo). AgelessRx wins on breadth. Price competition will intensify.
AI is table stakes. Blueprint (BryanAI), InsideTracker (Terra), and Thorne (Taia) all have AI tools. None are deeply personalized or connected to real-time data beyond blood panels.
Testing is fragmented. Everyone offers tests but no one provides a unified longitudinal view. InsideTracker is closest but doesn’t sell interventions.
Competitive Moats
Blueprint: Bryan Johnson’s personal brand. Widest product breadth. “I did this to myself first” narrative.
InsideTracker: Deepest biomarker analytics. Pro sports relationships. Pure platform play.
Thorne: Manufacturing + NSF certification + Mayo Clinic. Practitioner network (45K). Hard to replicate.
AgelessRx: Widest Rx formulary (rapamycin!). No membership fee. Low price leader.
Lifeforce: Only true all-in-one (labs + coaching + Rx). Robbins/Diamandis brand. Brain protection panel.
Elysium: Strongest clinical evidence. Academic partnerships. Focused product line = clarity.
Superpower: Lowest cost entry ($199/yr). 100+ biomarkers included. Marketplace model (curates vs. manufactures). 24/7 concierge at mass-market price.
Where Vasari Can Win
1. Personalized concierge at accessible price points. The gap between “buy supplements online” ($50-$400/mo) and “concierge medicine” ($1,500-$1M/yr) is huge. A tech-enabled concierge model at $200-$500/mo could capture the underserved middle.
2. Real-time AI + data integration. None of these players connect wearables + labs + Rx + lifestyle into a truly adaptive system. Whoever builds the “closed loop” wins.
3. Community-driven protocol optimization. Blueprint is one man’s protocol. No one is building community-powered protocol sharing with real outcome data.
4. Resident health optimization. None of these players are embedded in living spaces. Vasari’s real estate + wellness integration is a category of one.
Pricing strategy: Undercut Blueprint and Lifeforce on Rx, match or beat Superpower on testing value, and differentiate with resident-integrated wellness that no competitor offers. All prices below are recommended based on competitive positioning.
Testing & Diagnostics
Testing
Vasari Baseline Panel
$0 with membership
Comprehensive blood panel covering 80+ biomarkers — metabolic, cardiac, hormonal, inflammatory, liver, kidney, thyroid, and nutrient markers.
- Blood draw at 3,000+ Quest locations
- Biological age calculation
- 12 health scores dashboard
- AI-generated action plan
vs. Superpower: 100+ markers for $199/yr standalone • InsideTracker: 48-54 markers for $489
Testing
Vasari Advanced Panel
$149 add-on
Deep-dive panel adding cardiovascular risk, advanced lipids (ApoB, Lp(a)), full thyroid, and reproductive hormones.
- 120+ total biomarkers
- Advanced cardiovascular markers
- Full hormone panel
- Comparison to longevity benchmarks
vs. Thorne Essential: $390 for 63 markers • Lifeforce Cardio Panel: $200
Testing
Vasari Epigenetic Age Test
$199 at-home saliva kit
DNA methylation test measuring biological aging pace, pace of aging, and system-level age scores.
- Biological age vs chronological
- 8 system-level aging scores
- Pace of aging (DunedinPACE)
- Longitudinal tracking
vs. Blueprint: $325 • Elysium Index: $299–$499 • AgelessRx: $170
Supplement Stacks
Supplements
Vasari Core Stack
$69/mo subscribe & save
Daily essentials: high-potency multi, omega-3, vitamin D+K, magnesium. The foundation everyone needs.
- 4 products, 1 daily pack
- Pharmaceutical-grade ingredients
- Third-party tested (NSF/GMP)
- Free shipping
vs. Blueprint Easy Stack: $98 • Thorne Foundational: $94 • Elysium Starter: $199
Supplements
Vasari Longevity Stack
$129/mo subscribe & save
Core stack plus NAD+ precursor (NMN), CoQ10, curcumin, and creatine. Full anti-aging protocol.
- 8 products, AM/PM daily packs
- NMN 500mg + CoQ10 200mg
- Clinically-dosed across all ingredients
- Formulated by longevity physicians
vs. Blueprint Medium Stack: $270 • Lifeforce full supps: ~$350+ • Elysium 5 supps: ~$200
Supplements
Vasari Performance Stack
$179/mo subscribe & save
Longevity stack plus metabolic protein, collagen peptides, and adaptogenic blend. Complete daily protocol.
- 11 products + protein powder
- 30g plant protein included
- Collagen + HA for skin/joints
- Ashwagandha + Rhodiola blend
vs. Blueprint Big Stack: $449 • Thorne full protocol: $300+ • AgelessRx Infinite: $65 (supps only)
Prescriptions (Rx)
Rx pricing strategy: Blueprint set the floor on basic longevity Rx ($15–$26/mo). We recommend matching or slightly undercutting on core medications while offering broader formulary than Blueprint and lower prices than AgelessRx/Lifeforce on premium treatments.
| Medication | Vasari Rec'd | Blueprint | AgelessRx | Lifeforce | Notes |
| Metformin 500mg | $18/mo | $20/mo | $25/mo | $42/mo | Longevity staple — price leader positioning |
| Tadalafil 5mg | $22/mo | $24/mo | $45–60/mo | $90/mo | Vascular health + sexual wellness |
| Tretinoin 0.025% | $22/mo | $25/mo | $70/mo | — | Skin renewal — massive markup opportunity competitors miss |
| Minoxidil 2.5mg | $14/mo | $15/mo | — | $102/mo | Hair regrowth — oral form |
| Acarbose 25mg | $22/mo | $25/mo | $18/mo | — | Metabolic health — glucose management |
| Semaglutide | $149/mo | Quiz | $99–139/mo | $324/mo | Weight loss — compounded. Don't race to bottom; pair with coaching |
| NAD+ Injection | $89/mo | — | $99/mo | — | Premium longevity Rx — undercut AgelessRx |
| Sermorelin | $89/mo | — | $99/mo | $192/mo | Growth hormone support — significant demand |
| Estradiol (HRT) | $24/mo | $26/mo | — | $132/mo | Menopause support — underserved market |
| Low Dose Naltrexone | $22/mo | — | $25/mo | — | Immune modulation — growing longevity interest |
All Rx include physician consultation, ongoing messaging support, and discreet shipping. No membership fee required for Rx-only customers.
Skincare & Haircare
Skincare
Vasari Skin Protocol
$89/mo 3-product system
Cleanser + peptide serum + moisturizer with SPF. Clinical-grade ingredients, longevity-optimized.
- Amino acid cleanser
- Peptide + niacinamide serum
- Barrier repair moisturizer + SPF
vs. Blueprint Skincare Stack: $167 • Positions as premium but accessible
Haircare
Vasari Hair Protocol
$79/mo 2-product system
Peptide shampoo + growth serum. Biomimetic peptides for regrowth and thickness.
- Peptide-enriched shampoo
- Multi-peptide growth serum
- Pairs with Rx minoxidil ($14/mo add-on)
vs. Blueprint Haircare Stack: $178 • AgelessRx Powers Solution: $95–120/mo
Device
Vasari Red Light Cap
$699 one-time purchase
FDA-cleared low-level laser therapy for hair regrowth. 16-week visible results.
- Medical-grade 650nm diodes
- FDA 510(k) cleared
- 12-month warranty
vs. Blueprint Laser Cap: $999 • 30% undercut on comparable device
Food & Nutrition
Nutrition
Vasari Longevity Protein
$54/mo 30 servings
30g plant protein + 8g fiber + greens blend. Complete amino acids, omega-3s, no added sugar.
vs. Blueprint Metabolic Protein: $42–$84 • Thorne Plant Protein: $49
Nutrition
Vasari EVOO (Polyphenol-Rich)
$32 500ml bottle
Cold-pressed extra virgin olive oil with 350mg+ polyphenols. Single-origin, lab-tested.
vs. Blueprint EVOO: $39 • Price advantage on staple product
Nutrition
Vasari Longevity Greens
$44/mo 30 servings
Daily greens + adaptogens + prebiotic fiber. Supports gut health, energy, and immune function.
vs. Thorne Daily Greens Plus: $72 • Significant undercut
The white space: Superpower offers testing + concierge for $199/yr but shallow Rx and no proprietary products. Lifeforce charges $149/mo but requires membership for everything. Blueprint has no membership model at all (except $1M Immortals). Vasari can own the $49–$299/mo tier with deeper integration, personalized AI, and resident wellness.
Starter
Vasari Essentials
$49/mo
Billed annually at $588 (or $59/mo monthly)
- Annual blood panel — 80+ biomarkers
- Biological age + 12 health scores
- AI health coach (24/7 chat)
- Personalized action plan
- Wearable data integration (Oura, Whoop, Apple Health)
- 15% off all Vasari products
- Rx access at member pricing
- Monthly health insights email
Positioned between Superpower ($199/yr = $17/mo) and InsideTracker ($149/yr + $489/test). More included than both.
Most Popular
Vasari Premium
$149/mo
Billed annually at $1,788 (or $179/mo monthly)
- Everything in Essentials, plus:
- 2x blood panels per year (80+ biomarkers)
- Epigenetic age test included ($199 value)
- Quarterly 30-min clinician video calls
- Dedicated health advisor (async messaging)
- 25% off all Vasari products
- Priority Rx fulfillment
- Advanced biomarker add-ons at cost
- Community protocol access
Same price as Lifeforce Monthly ($149/mo) but includes epigenetic testing and dedicated advisor. Lifeforce charges $199 initial on top.
Concierge
Vasari Elite
$299/mo
Billed annually at $3,588 (or $349/mo monthly)
- Everything in Premium, plus:
- 4x blood panels per year
- Advanced panels included (cardio, metabolic, heavy metals)
- Monthly 45-min clinician video calls
- Named longevity physician
- 30% off all products + free shipping
- Priority access to new products & protocols
- Genetic/DNA analysis included
- Personalized supplement formulation
- Concierge scheduling & coordination
Captures the gap between Lifeforce ($149/mo) and boutique longevity clinics ($500+/mo). No competitor offers this level at this price.
Specialized Programs
Weight Management
Vasari Transform
$199/mo
Includes GLP-1 medication + coaching
- Compounded semaglutide or tirzepatide
- Physician-guided titration
- Bi-weekly coaching check-ins
- Metabolic panel at start + 90 days
- Nutrition guidance + meal planning
- Body composition tracking
vs. AgelessRx semaglutide ($139/mo, no coaching) • Lifeforce ($149/mo membership + $270 semaglutide = $419/mo). Vasari bundles everything.
Hormone Health
Vasari Optimize
$179/mo
Includes HRT medication + monitoring
- Full hormone panel (testosterone, estradiol, DHEA, thyroid)
- FDA-approved HRT medications
- Quarterly clinician reviews
- Ongoing lab monitoring
- Supplement stack optimization
- Available for men and women
vs. Lifeforce Testosterone Program ($99/mo + Rx costs) • AgelessRx (à la carte Rx). Vasari bundles labs + meds + coaching.
Residential
Vasari Resident
Custom
Integrated into Vasari properties
- Category of one — no competitor offers this
- Everything in Elite membership
- On-site health screenings & blood draws
- In-building wellness amenities
- Environmental optimization (air, water, light)
- Community health challenges & events
- Concierge coordination for specialists
- Smart home health integrations
No competitor operates in real estate. This is Vasari's unique moat — wellness embedded where people live.
Revenue Model Summary
| Revenue Stream | Price Range | Margin Est. | Competitive Advantage |
| Memberships | $49–$299/mo | 70–80% | Recurring, predictable. Captures $200–$1,500/mo gap in market. |
| Rx Prescriptions | $14–$149/mo | 30–45% | Price leader on basics. Bundle with coaching for premium. |
| Supplement Stacks | $69–$179/mo | 55–65% | Lower than Blueprint ($98–$449), higher quality than marketplace. |
| Testing Add-Ons | $149–$199 | 40–50% | Undercut Elysium ($299–$499), Thorne ($390–$830). |
| Skincare/Haircare | $79–$89/mo | 60–70% | Half the price of Blueprint stacks. Cross-sell with Rx. |
| Devices | $699 | 35–45% | Undercut Blueprint Laser Cap ($999) by 30%. |
| Food/Nutrition | $32–$54 | 40–50% | Undercut Blueprint across the board. |
| Resident Program | Custom | High | Zero competition. Unique to Vasari properties. |
Estimated Annual Revenue Per Customer
Based on tier mix and product attach rates
Essentials member$1,200–$2,400/yr
Premium member$3,500–$5,500/yr
Elite member$6,000–$9,000/yr
Transform/Optimize$4,000–$6,500/yr
Resident$8,000–$15,000+/yr
Includes membership + estimated product/Rx attach. Assumes 40% of members add supplement stack, 25% add Rx, 15% add skin/hair.
Market sizing: The US longevity/wellness market is ~$180B (2025). The addressable slice — health-motivated consumers willing to pay $50–$300/mo for personalized protocols — is roughly 8–12M Americans. Vasari targets the top 5% who want more than supplements but less than concierge medicine.
💪
The Optimizer
Male, 28–42 • $120K–$300K HHI • Tech/finance • Urban
"I've read Huberman, I track my HRV, and I want a system — not another supplement brand."
Elite $299/mo • LTV: $8,500+
Behaviors
- Already uses 5–10 supplements, Oura/Whoop, and has done blood work
- Listens to Huberman, Attia, Sinclair; follows Bryan Johnson
- Spends $200–$500/mo on health already (scattered across brands)
- Wants data-driven decisions, not wellness vibes
Pain Points
- No single platform connects labs + Rx + supplements + wearables
- Overwhelmed by conflicting supplement advice
- Can't get longevity Rx (metformin, acarbose) from regular doctor
- Wants to know if what he's doing is actually working
Why Vasari Wins
Consolidates his fragmented stack into one platform. AI coach synthesizes labs + wearable data. Longevity Rx access without awkward PCP conversations. Quarterly bio age tracking proves ROI.
Acquisition Channel
Podcast ads (Huberman, Attia, Ferriss), Twitter/X health community, YouTube long-form, Reddit r/longevity & r/biohackers
⚖️
The Weight Loss Seeker
Female/Male, 32–55 • $75K–$180K HHI • Any industry • Suburban/Urban
"I want GLP-1 medication but my insurance won't cover it, and I don't trust the random telehealth ads."
Transform $199/mo • LTV: $4,200
Behaviors
- Has researched semaglutide/tirzepatide online extensively
- May have tried and failed with diet/exercise alone
- Price-sensitive but willing to pay for legitimacy and support
- Wants coaching alongside medication, not just a prescription mill
Pain Points
- Insurance denial or $1,000+/mo brand-name cost
- Overwhelmed by shady telehealth GLP-1 providers
- Worried about side effects, needs ongoing clinical support
- Doesn't want to just lose weight — wants to keep it off
Why Vasari Wins
Medical-grade GLP-1 program with real provider oversight (not a prescription mill). Coaching + nutrition guidance for sustainable results. Lab monitoring to ensure safety. Clear exit strategy and maintenance protocol.
Acquisition Channel
Meta/Instagram ads (before/after, testimonials), Google Search ("semaglutide online," "GLP-1 near me"), TikTok health creators, referral from existing members
💼
The Proactive Professional
Male/Female, 35–50 • $150K–$400K HHI • Executive/entrepreneur • Urban
"I don't have time to research all this. Just tell me what to take and make it show up at my door."
Premium $149/mo • LTV: $6,800
Behaviors
- High income, time-poor — delegates health like they delegate work
- Gets annual physical but knows it's surface-level
- May have a family history concern (heart disease, cancer, diabetes)
- Will pay premium for convenience and white-glove experience
Pain Points
- Primary care doctor offers reactive, not preventive, medicine
- Doesn't want to become a "biohacker" — just wants to be optimized
- No time to research supplements, stack protocols, or interpret blood work
- Concierge medicine is $5K–$20K/yr and still doesn't cover longevity
Why Vasari Wins
Done-for-you health optimization. One subscription, everything handled. AI + provider team does the thinking. HSA/FSA makes it tax-efficient. Quarterly reports prove value to justify the spend.
Acquisition Channel
LinkedIn thought leadership, executive wellness podcasts, referral/word-of-mouth, partnerships with executive coaching firms, high-end gym partnerships (Equinox, Lifetime)
🌱
The Wellness-Curious Woman
Female, 30–48 • $80K–$200K HHI • Any industry • Urban/Suburban
"I take a multivitamin and collagen but have no idea if they're actually doing anything."
Premium $149/mo • LTV: $5,400
Behaviors
- Active on Instagram/TikTok wellness community
- Buys from Thorne, Moon Juice, Ritual, or AG1
- Interested in hormones, skin, energy, and aging gracefully
- Values aesthetics and brand experience alongside efficacy
Pain Points
- Doctor dismisses hormone concerns as "normal for your age"
- Confused by supplement marketing — can't tell what's real
- Wants skin/hair solutions backed by data, not influencer hype
- Perimenopause/hormone shifts with no clear medical guidance
Why Vasari Wins
Blood work reveals what's actually off (not guessing). Hormone optimization via CareHRT program. Skin/hair protocols backed by labs. Beautiful app experience she'd actually share with friends. Replaces 3–5 random subscriptions with one integrated platform.
Acquisition Channel
Instagram (aesthetic brand content, before/after skin), TikTok wellness creators, podcast ads (wellness/lifestyle shows), influencer partnerships, referral program
👴
The Aging-Concerned Parent
Male/Female, 48–65 • $100K–$250K HHI • Established career • Suburban
"My dad had a heart attack at 58. I'm 52 and I want to make sure I'm around for my grandkids."
Essentials $49/mo → Premium $149/mo • LTV: $4,800
Behaviors
- Motivated by fear of specific disease (heart, cancer, Alzheimer's)
- Has disposable income and insurance but wants more than insurance covers
- Less tech-savvy — needs simple onboarding and clear guidance
- Starts conservative (Essentials) and upgrades as trust builds
Pain Points
- Standard blood work misses longevity-specific markers
- Doctor says "you're fine" but doesn't test for early warnings
- Wants proactive screening (ApoB, hsCRP, insulin, HbA1c) not available at PCP
- Intimidated by biohacker culture — wants medical, not experimental
Why Vasari Wins
Comprehensive lab panel catches what regular physicals miss. Medical credibility (real providers, real Rx). Simple entry point at $49/mo lowers risk. Family history-informed protocols. Non-intimidating brand — health optimization, not biohacking.
Acquisition Channel
Google Search ("comprehensive blood test," "preventive health screening"), Facebook ads (family/health messaging), physician referral partnerships, health fair sponsorships, email marketing (educational drip)
Persona Mix & Revenue Impact
| Persona |
% of Members |
Primary Tier |
Monthly ARPU |
Est. LTV (24mo) |
Product Attach |
Rx Attach |
Churn Risk |
| The Optimizer |
15% |
Elite $299 |
$450 |
$8,500 |
85% |
70% |
Low |
| Weight Loss Seeker |
30% |
Transform $199 |
$220 |
$4,200 |
25% |
95% |
Med |
| Proactive Professional |
20% |
Premium $149 |
$230 |
$6,800 |
55% |
35% |
Low |
| Wellness-Curious Woman |
20% |
Premium $149 |
$195 |
$5,400 |
60% |
30% |
Med |
| Aging-Concerned Parent |
15% |
Essentials $49 |
$85 |
$4,800 |
40% |
20% |
Low |
| Blended Average |
100% |
— |
$215 |
$5,600 |
50% |
52% |
— |
Key insight: The Weight Loss Seeker (30% of members) is the volume acquisition engine — highest intent, lowest CAC, driven by GLP-1 demand. But The Optimizer (15%) and Proactive Professional (20%) drive disproportionate revenue at $230–$450 ARPU with lower churn. Acquire with GLP-1, retain with full-stack longevity. The transition from "weight loss customer" to "health optimization member" is the critical retention lever.
Acquisition Funnel
Awareness — 500K impressions/mo
Site Visitors — 25K/mo (5% CTR)
Quiz / Intake Started — 5K/mo (20%)
Checkout — 1,250/mo (25%)
Converted Member — 750/mo (60%)
Target CAC: $85–$140 blended
LTV:CAC Ratio: 40:1 → target 5:1+
Payback Period: < 45 days (first membership payment)
Blended Conversion: 3% visitor → member
Channel Strategy
Paid — 45% of budget
Meta / Instagram Ads
- Target CAC: $65–$95
- Primary persona: Weight Loss Seeker, Wellness-Curious Woman
- Before/after testimonials (compliant with Meta health ad policies)
- Quiz-style lead magnets ("What's your biological age?")
- Retargeting: quiz starters who didn't convert
- Lookalike audiences from first 200 members
- Scale potential: High — largest addressable audience
Paid — 25% of budget
Google Search & YouTube
- Target CAC: $90–$130
- Primary persona: All (high-intent search)
- Keywords: "semaglutide online," "comprehensive blood test," "longevity supplements," "biological age test"
- YouTube pre-roll on health/wellness channels
- LegitScript certification required for Rx advertising
- Scale potential: Medium — limited by search volume, high intent
Organic — 15% of budget
Content & SEO
- Target CAC: $15–$30 (after ramp)
- Primary persona: Optimizer, Aging-Concerned Parent
- Blog: biomarker explainers, protocol breakdowns, "What your doctor doesn't test"
- SEO targets: 200+ long-tail longevity keywords
- YouTube channel: lab result walkthroughs, supplement science, founder journey
- Newsletter: weekly health insights (nurture non-converters)
- Scale potential: Very high — compounds over time, lowest CAC at maturity
Influencer — 10% of budget
Podcast & Creator Partnerships
- Target CAC: $100–$160
- Primary persona: Optimizer, Proactive Professional
- Tier 1: Huberman, Attia, Rhonda Patrick (aspirational, expensive)
- Tier 2: Mid-size health podcasts (10K–100K listeners), $2K–$8K/episode
- Tier 3: Micro-influencers on TikTok/IG (trade for free membership + products)
- Promo code tracking for attribution
- Scale potential: Medium — high trust, hard to scale linearly
Referral — 5% of budget
Member Referral Program
- Target CAC: $40–$60
- Primary persona: All (referred members convert 3–5x better)
- Give $50 credit, get $50 credit (both sides)
- "Refer 3, get a month free" tier system
- Shareable lab result cards (opt-in) — social proof
- Target: 20%+ of new members from referrals by Month 12
- Scale potential: High — best CAC, highest retention cohort
Partnerships — 0% budget (rev share)
Strategic Partnerships
- Target CAC: $0–$30 (rev share model)
- Primary persona: Proactive Professional, Wellness-Curious Woman
- Premium gyms (Equinox, Lifetime, Barry's) — co-branded lab panels
- Executive coaching firms — health optimization add-on
- Employer wellness programs — subsidized memberships
- Vasari residential properties — built-in distribution (slow build, brand halo)
- Scale potential: High long-term — each partner is a channel
CAC & Payback by Persona
| Persona |
Target CAC |
Primary Channel |
Monthly ARPU |
Payback Period |
24-Mo LTV |
LTV:CAC |
| The Optimizer |
$120–$160 |
Podcast, Content, X/Twitter |
$450 |
< 1 month |
$8,500 |
53x |
| Weight Loss Seeker |
$65–$95 |
Meta Ads, Google Search |
$220 |
< 1 month |
$4,200 |
47x |
| Proactive Professional |
$130–$180 |
LinkedIn, Podcasts, Partnerships |
$230 |
< 1 month |
$6,800 |
38x |
| Wellness-Curious Woman |
$55–$85 |
Instagram, TikTok, Influencer |
$195 |
< 1 month |
$5,400 |
64x |
| Aging-Concerned Parent |
$70–$110 |
Google Search, Facebook, Email |
$85 |
1–2 months |
$4,800 |
48x |
| Blended |
$85–$120 |
— |
$215 |
< 1 month |
$5,600 |
47x |
GTM Launch Phases
1
Founders Club (Months 1–2) — 100 members
Budget: $5K/mo. Personal network, Twitter/X, waitlist from landing page. Hand-pick first members for product feedback. Offer lifetime 30% discount as founding member perk. Zero paid ads — all organic and direct outreach. Goal: prove retention and get 10+ testimonials.
2
Controlled Growth (Months 3–6) — 500 members
Budget: $25K/mo. Turn on Meta ads (GLP-1 focus first — highest intent). Launch referral program. 2–3 podcast sponsorships (Tier 2). Start SEO content engine (2 posts/week). A/B test quiz funnel vs. direct checkout. Target: 100 new members/mo.
3
Scale (Months 7–12) — 2,000 members
Budget: $75K/mo. Scale winning Meta/Google campaigns. Add YouTube pre-roll. Launch TikTok/IG influencer program. First gym partnership (1–2 locations). Hire growth marketer. Referrals should be 15–20% of new members. Target: 250 new members/mo.
4
Acceleration (Months 13–24) — 5,000–10,000 members
Budget: $150K–$250K/mo. Tier 1 podcast deals (Huberman, Attia). National gym partnerships. Employer wellness pilots. PR/earned media push. Mobile app drives engagement + referrals. Referrals at 25%+. CAC should be declining as brand builds. Target: 500–800 new members/mo.
Marketing Budget Allocation (Month 6 Steady State)
| Channel |
% Budget |
Monthly Spend |
Est. Members |
CAC |
Notes |
| Meta / Instagram |
40% |
$10,000 |
125 |
$80 |
GLP-1 + wellness creative, quiz funnel |
| Google Search + YouTube |
25% |
$6,250 |
52 |
$120 |
High-intent keywords, pre-roll |
| Content / SEO |
15% |
$3,750 |
25 |
$150* |
*Drops to $20–30 as content compounds |
| Podcasts / Influencer |
12% |
$3,000 |
23 |
$130 |
2 Tier-2 sponsorships + micro-influencers |
| Referral Program |
8% |
$2,000 |
38 |
$53 |
$50 credit per referral |
| Total |
100% |
$25,000 |
263 |
$95 |
— |
The GLP-1 wedge: Weight loss is the #1 search-intent driver in health right now. Lead with GLP-1 acquisition (lowest CAC, highest volume), then upsell to full longevity stack. 40% of GLP-1 members add supplements within 3 months. 25% upgrade tiers within 6 months. GLP-1 is the door. Longevity is the house.
System Architecture
Customer Touchpoints
AI Health Coach
Chat / Voice
Wearable Sync
Oura, Whoop, Apple
↓ ↓ ↓
Vasari Platform (Core)
Member Portal
Dashboard, Health Scores, Plans
Order Engine
Supps, Rx, Labs, Devices
Subscription Billing
Stripe + HSA/FSA
AI Engine
Personalization, Recommendations
Patient Records
HIPAA-compliant EHR
Admin Console
Ops, Support, Analytics
↓ API ↑
Vendor & Partner Layer
CareValidate
Telehealth / Provider Network
PerfectRx
Pharmacy / Fulfillment
Quest / Labcorp
Lab Testing / Draws
White-Label Mfg
Supplement Manufacturing
↓ ↓ ↓
Infrastructure & Compliance
HIPAA Hosting
AWS / Railway
Auth & Identity
SOC 2 compliant
Monitoring
Logging, Alerting
Data Warehouse
Analytics, ML Pipeline
Core Vendor Stack
Telehealth
CareValidate
White-label telehealth orchestration — provider network, AI engine, pharmacy integration
- 50-state licensed provider network (sync + async consults)
- Carrie AI engine — patient retention, care optimization, auto follow-ups
- Pre-built specialty programs: CareGLP (weight), CareHRT (hormones), CareDERM (skin/hair), CarePEPTIDES
- Lab ordering with eligibility checks & results routing
- Pharmacy integration (503A/503B compliant)
- SOC 2 Type II + HIPAA + LegitScript certified
- API-first — webhook events for order status, consult completion, Rx approval
- 30-day average deployment timeline
~$110/patient/month projected profit. Handles the entire clinical workflow so Vasari doesn't need its own provider network.
Pharmacy / Fulfillment
PerfectRx
Enterprise pharmacy fulfillment — compounded + commercial Rx, OTC, supplements, cold chain
- 1.6M+ prescriptions/year, 99.8% accuracy rate
- Sub-2-hour order-to-ship, same-day processing (3 PM EST cutoff)
- FDA-approved commercial, generic, sterile/non-sterile compounded meds
- 503B outsourcing facility partnerships for compounded formulations
- White-label fulfillment — Vasari-branded packaging & inserts
- Cold chain logistics for temperature-sensitive medications
- RESTful APIs + webhooks — order submission, tracking, inventory
- HIPAA, URAC, LegitScript certified
Flat-fee dispense model. Handles Rx, supplements, and OTC in a single shipment — reduces shipping costs and improves member experience.
Lab Testing
Quest Diagnostics / Labcorp
National lab network — blood draws, biomarker panels, specialty testing
- 4,000+ patient service centers (Quest) — walk-in convenience
- API integration via CareValidate lab ordering module
- Standard panels: metabolic, lipid, CBC, hormones, thyroid, inflammation
- Specialty: biological age markers, DNA methylation, metabolomics
- Results routed to provider + member dashboard in real-time
- HSA/FSA eligible with Truemed LMN
80+ biomarker panel at ~$120–$180 wholesale. Vasari sells at $0 (included in Premium+) or $199 standalone.
Supplement Manufacturing
White-Label Partner (TBD)
cGMP manufacturing — custom formulations, Vasari-branded supplements
- cGMP & NSF-certified manufacturing facility
- Custom formulation development (Vasari proprietary blends)
- Private-label packaging & branding
- Drop-ship or bulk to PerfectRx for co-fulfillment
- Certificate of Analysis for every batch
- Top candidates: Nutri-Health (NJ), Lief Labs (CA), Vitaquest (NJ)
60–75% gross margin on proprietary supplements. MOQ typically 1,500–5,000 units per SKU. 8–12 week lead time for first production run.
Payments
Stripe + Truemed
Subscription billing, payment processing, HSA/FSA eligibility
- Stripe Billing — subscription management, prorations, dunning
- Truemed — Letter of Medical Necessity (LMN) for HSA/FSA qualification
- HSA/FSA eligibility on supplements, labs, and Rx (huge competitive advantage)
- Apple Pay, Google Pay, Affirm/Klarna for installments
- PCI DSS Level 1 compliant
HSA/FSA eligibility unlocks ~$3,850/person/year in tax-advantaged spending. Only Blueprint and Lifeforce currently offer this — major differentiator.
AI / Personalization
Claude API + Custom Models
AI health coach, biomarker analysis, protocol recommendations
- Claude (Anthropic) — health coaching chat, protocol Q&A, supplement guidance
- Custom ML models — biological age scoring, health trajectory predictions
- Wearable data ingestion (Oura API, Whoop API, Apple HealthKit)
- Personalized supplement + Rx recommendations based on biomarkers
- Proactive alerts — "your sleep quality dropped 15%, consider adjusting..."
- RAG over member's lab history, genetics, wearable data
Competitors: BryanAI (Blueprint), Terra AI (InsideTracker), Taia (Thorne), Carrie (CareValidate). Vasari AI combines all data sources — labs, Rx, wearables, genomics — that no competitor integrates fully.
Patient Journey — End-to-End Data Flow
1
Sign Up & Health Intake
Member creates account, selects tier (Essentials $49, Premium $149, Elite $299). Completes health questionnaire, medical history, and goals. Wearable devices connected.
Vasari App → Stripe (billing) → Truemed (HSA/FSA LMN)
2
Lab Testing & Diagnostics
Lab order placed automatically. Member visits nearest Quest/Labcorp PSC or uses at-home kit. 80+ biomarkers analyzed. Results flow to provider and member dashboard within 48 hours.
CareValidate (lab ordering) → Quest/Labcorp (draw + analysis) → Vasari Dashboard (results)
3
Provider Consultation
Board-certified provider reviews labs, health history, and wearable data. Recommends personalized protocol: supplements, Rx, lifestyle modifications. Async or video visit.
CareValidate (provider network, consult platform, Carrie AI assist)
4
Prescription & Product Fulfillment
Provider-approved Rx transmitted electronically. Supplements, Rx, and OTC products consolidated into single Vasari-branded shipment. Same-day processing, 2–4 day delivery.
CareValidate (e-prescribe) → PerfectRx (dispense + ship) → Member doorstep
5
Ongoing Monitoring & AI Coaching
Wearable data streams daily. AI coach provides personalized insights, protocol adjustments, and proactive alerts. Quarterly labs for Premium+. Unlimited provider messaging.
Vasari AI Engine → Member App (insights) → CareValidate (provider follow-ups)
6
Renew & Optimize
Subscription auto-renews. Quarterly labs track progress. AI adjusts recommendations based on trends. Annual biological age score tracks longitudinal improvement. Members see their "age delta" shrink over time.
Stripe (renewal) → Vasari AI (protocol update) → CareValidate (re-consult if needed)
API Integration Map
| Integration |
Direction |
Protocol |
Key Events / Endpoints |
Frequency |
| CareValidate |
Bi-directional |
REST + Webhooks |
Create patient, order lab, submit consult, e-prescribe, consult.completed, rx.approved, lab.results |
Per patient event |
| PerfectRx |
Bi-directional |
REST + Webhooks |
Submit order, check inventory, order.shipped, order.delivered, refill.due |
Per order |
| Stripe |
Bi-directional |
REST + Webhooks |
Create subscription, invoice.paid, subscription.canceled, payment_intent.failed |
Per billing cycle |
| Truemed |
Outbound |
REST |
Request LMN, check eligibility, LMN.approved |
At checkout |
| Oura / Whoop |
Inbound |
REST (OAuth) |
Sleep, HRV, readiness, activity, temperature |
Daily sync |
| Apple HealthKit |
Inbound |
Native SDK |
Steps, heart rate, sleep, workouts, blood oxygen |
Real-time |
| Claude API |
Outbound |
REST |
Chat completions, RAG queries, protocol generation |
Per user interaction |
Compliance Architecture
🔒
HIPAA
BAAs with all vendors. Encrypted at rest + in transit. Access controls, audit logs, breach notification procedures.
🏥
State Medical Licensing
CareValidate's 50-state provider network handles licensure. Vasari operates as a management services organization (MSO).
💊
FDA / Pharmacy
PerfectRx holds all pharmacy licenses. 503B partners for compounding. Vasari never touches medications directly.
💰
FTC / Advertising
No disease claims on supplements. Structure/function claims only. All testimonials disclosed. Pricing transparency required.
📄
SOC 2 Type II
CareValidate and infrastructure vendors SOC 2 certified. Vasari platform to pursue SOC 2 within 12 months of launch.
✅
LegitScript
Required for advertising Rx products on Google/Meta. CareValidate and PerfectRx already certified. Vasari applies at launch.
Unit Economics — Per Member Per Month
Essentials Tier ($49/mo)
Membership revenue$49
Product attach (15% buy supps @ $99 avg)$14.85
Rx attach (10% buy Rx @ $65 avg)$6.50
Blended ARPU$70.35
CareValidate (consult cost, amortized)–$8
Lab cost (1x/yr amortized)–$12
AI / infra–$3
Product COGS (on attach)–$6
PerfectRx fulfillment–$4
Payment processing (3%)–$2
Contribution margin$35.35 (50%)
Premium Tier ($149/mo)
Membership revenue$149
Product attach (40% buy supps @ $129 avg)$51.60
Rx attach (30% buy Rx @ $85 avg)$25.50
Blended ARPU$226.10
CareValidate (quarterly consult)–$18
Lab cost (2x/yr amortized)–$25
AI / infra–$5
Product COGS (on attach)–$22
PerfectRx fulfillment–$8
Payment processing (3%)–$7
Contribution margin$141.10 (62%)
Elite Tier ($299/mo)
Membership revenue$299
Product attach (60% buy supps @ $159 avg)$95.40
Rx attach (50% buy Rx @ $110 avg)$55.00
Blended ARPU$449.40
CareValidate (monthly consult + coaching)–$35
Lab cost (4x/yr amortized)–$45
AI / infra–$8
Product COGS (on attach)–$38
PerfectRx fulfillment–$12
Payment processing (3%)–$13
Contribution margin$298.40 (66%)
Revenue Scaling Model
MembersARPU
500 members (Month 6)$100K/mo ARR
2,000 members (Month 12)$430K/mo ARR
5,000 members (Month 18)$1.1M/mo ARR
10,000 members (Month 24)$2.2M/mo ARR
Assumes tier mix: 50% Essentials, 35% Premium, 15% Elite. Blended ARPU ~$200/mo at scale with product/Rx attach.
Launch Roadmap
Q3
Phase 1 — Foundation (Weeks 1–8)
CareValidate integration (telehealth, provider network, lab ordering). PerfectRx API integration (Rx + OTC fulfillment). Stripe subscription billing + Truemed HSA/FSA. Member portal MVP: sign-up, intake, dashboard. First 3 supplement SKUs manufactured.
Q4
Phase 2 — Launch (Weeks 9–16)
Soft launch with 100 founding members. AI health coach v1 (Claude-powered). Wearable integrations (Oura, Apple Health). Full lab panel + bio age scoring. Expand to 8 supplement SKUs. Marketing: content, partnerships, founder network.
Q1
Phase 3 — Scale (Weeks 17–26)
Mobile app (React Native). AI coach v2 with proactive insights. Expand Rx formulary to 15+ medications. Skin/hair care product line launch. Resident wellness program for property partners. Target: 1,000 members.
Q2
Phase 4 — Optimize (Weeks 27+)
SOC 2 Type II certification. Advanced diagnostics (genomics, metabolomics). B2B partnerships (employers, insurers). International expansion (UK, UAE). Target: 5,000 members, $1M+ MRR.
Open Vendor Decisions
| Need |
Top Candidates |
Decision Criteria |
Priority |
| Supplement Manufacturer |
Nutri-Health, Lief Labs, Vitaquest, NutraScience Labs |
cGMP + NSF, MOQ < 3K units, drop-ship to PerfectRx, custom formulation |
Critical |
| EHR / Patient Records |
Canvas Medical, Elation Health, DrChrono, or CareValidate built-in |
HIPAA, API-first, CareValidate compatible, cost per provider |
High |
| At-Home Lab Kits |
Tasso (blood), Everlywell (panels), imaware (specialty) |
CLIA-certified, biomarker coverage, member experience, cost |
High |
| DNA / Epigenetic Testing |
TruDiagnostic (bio age), Elysium Index, SiPhox Health |
Biological age algorithm, clinical validity, API integration |
Medium |
| Customer Support Platform |
Intercom, Zendesk, Front |
HIPAA-compliant messaging, AI assist, shared inbox |
Medium |
| Marketing / CRM |
HubSpot, Klaviyo (email), Attio (CRM) |
HIPAA-aware, lifecycle marketing, segmentation |
Later |
Key architecture advantage: By using CareValidate (telehealth) + PerfectRx (pharmacy) as the clinical backbone, Vasari operates as a technology & brand company — not a healthcare provider. This MSO model means no medical licenses to manage, no pharmacy to operate, no providers to employ. Vasari owns the member relationship, the data, the AI, and the brand. Vendors handle the regulated complexity.