Longevity Market Competitive Landscape

☯ Market Overview

7

Companies Analyzed

600+

Products & Services

$15

Lowest Rx/mo

$1M

Highest Tier/yr

Who’s Who

Business model positioning

Blueprint — Celebrity founder DTC brand (supps + food + Rx + testing)

InsideTracker — Analytics platform (testing only, no products)

Thorne — Premium supplement manufacturer (200+ SKUs, pro sports)

AgelessRx — Longevity telehealth Rx (40+ treatments, no membership fee)

Lifeforce — All-in-one longevity medicine (membership + labs + Rx + coaching)

Elysium Health — Science-first supplements (MIT/Oxford, focused line)

Superpower — Health super app (testing + marketplace + Rx, $199/yr)

Capability Coverage

What each company offers

Capability	BLP	IT	THR	ARx	LF	EH	SP
Supplements	✓	✗	✓	✓	✓	✓	Mkt
Prescriptions (Rx)	✓	✗	✗	✓	✓	✗	✓
Lab Testing	✓	✓	✓	✓	✓	✓	✓
Food / Nutrition	✓	✗	~	✗	✗	✗	✗
Skincare	✓	✗	✗	Rx	Rx	✗	Rx
Haircare	✓	✗	✗	Rx	Rx	✗	✗
AI Assistant	✓	✓	✓	✗	✗	✗	✓
Coaching / Concierge	$1M	✗	✗	✗	✓	✗	✓
Membership Model	✗	✓	✗	✗	✓	✗	✓
HSA/FSA	✓	✓	✓	✓	✓	✗	✓

☷ Feature Comparison Matrix

Key: BLP = Blueprint • IT = InsideTracker • THR = Thorne • ARx = AgelessRx • LF = Lifeforce • EH = Elysium Health • SP = Superpower

Feature	Blueprint	InsideTracker	Thorne	AgelessRx	Lifeforce	Elysium	Superpower
Supplement SKUs	20+	0	200+	~4	11	8	252 (mkt)
Rx Medications	7+	0	0	40+	18+	0	5+
Lab Biomarkers	2 tests	48-54	Up to 89	40-600+	50+	10 aging aspects	100-200+
Bio Age Test	$325	$99-$348	$95	$170	Included	$299-$499	Included
Entry Supp Cost/mo	$24	N/A	$16	$25	$28 (member)	$40 (annual)	Varies (mkt)
Full Stack/mo	$449	N/A	~$130	~$65	~$350+	~$200	Varies (mkt)
Metformin	$20/mo	—	—	$25/mo	$35/25d	—	—
Semaglutide	Via quiz	—	—	$99-$139/mo	$270/25d	—	Available
Tretinoin	$25/mo	—	—	$70/mo	—	—	Available
Rapamycin	—	—	—	$65/mo	—	—	—
NAD+ Products	—	—	$60-$74	$95-$160/mo	$70-$84/mo	$40-$65/mo	Available
Hair Treatments	$59-$999	—	—	$95-$120/mo	$85/25d	—	—
Membership Fee	None	$149/yr	None	None	$149/mo	None	$199/yr
AI Tool	BryanAI	Terra AI	Taia AI	—	—	—	AI Chat
Concierge Tier	$1M/yr	—	—	—	$149/mo	—	24/7 SMS
NSF Certified	—	—	24+ products	—	—	—	—
Pro Sports Teams	—	100+	100+	—	—	—	—
International	18+ countries	US + Canada	US primary	US only	US only	US primary	40+ US states

$ Pricing Comparison

Monthly Supplement Stack Cost

What a typical customer spends on supplements per month

Blueprint

$98–$449

Lifeforce

$28–$350

Elysium

$40–$200

Thorne

$16–$133

AgelessRx

$25–$65

InsideTracker

N/A

Rx Medication Comparison

Monthly cost for overlapping prescriptions

Medication	Blueprint	AgelessRx	Lifeforce
Metformin	$20/mo	$25/mo	$42/mo*
Tadalafil	$24/mo	$45-60/mo	$90/mo*
Tretinoin	$25/mo	$70/mo	—
Minoxidil	$15/mo	—	$102/mo*
Acarbose	$25/mo	$18/mo	—
Semaglutide	Quiz req'd	$99/mo	$324/mo*
Rapamycin	—	$65/mo	—

* Lifeforce prices converted from 25-day to monthly equivalent. Green = lowest price.

Annual All-In Cost Estimates

Typical annual spend for a comprehensive longevity protocol

Lifeforce

$5,000–$10,000+

Blueprint

$4,300–$7,500

AgelessRx

$2,500–$6,000+

Elysium

$1,500–$3,500

Thorne

$1,200–$3,000

InsideTracker

$500–$1,500

Superpower

$199–$800+

Estimates include supplements + testing + Rx where applicable. Excludes Blueprint Immortals ($1M) and devices.

Blueprint by Bryan Johnson

blueprint.bryanjohnson.com • rx.bryanjohnson.com

45+

Products (excl. merch)

7

Rx Categories

18+

Countries

$1M

Immortals/yr

Supplements ($24–$49)

Essentials Capsules

24 precision-dosed longevity nutrients

$49

Advanced Antioxidants

7 fat-soluble nutrients — vision, cardio, bone

$49

Omega-3

Heart, brain, anti-inflammation

$39

Collagen Peptides

Skin, joints, bone, recovery

$45

Creatine

Muscle, cognitive, recovery

$40

NAC + Ginger + Curcumin

Antioxidant, detox, immune, liver

$27

Ashwagandha + Rhodiola

Stress, mood, sleep

$24

Nutrition & Food ($12–$94)

Longevity Protein (Chocolate)$94

Metabolic Protein Powder$42–$84

Longevity Blend (Blood Orange)$49

Cocoa Powder$41

Extra Virgin Olive Oil$39+

Blueberry Nut Mix$37

Ceremonial Matcha$35

Super Shrooms$29

Macadamia Protein Bar$29–$58

Manuka Honey$17

Raw Macadamias$12

Bundles ($98–$449)

Easy Stack

1 drink, 2 pills — 36 supermolecules

$98

Medium Stack$270

Big Stack

Full comprehensive protocol

$449

Skincare ($39–$167)

Gentle Facial Cleanser$39

SFC Facial Serum$59

SFC Facial Moisturizer$69

Skincare Stack$167

Haircare ($59–$999)

Peptide Shampoo$59

Peptide Hair Serum

8 biomimetic peptides

$119

Haircare Stack$178

302 Laser Cap

FDA-cleared red light device

$999

Testing ($135–$325)

Speed of Aging

DNA methylation epigenetic test

$325

Microplastics Test

Blood test via microscopy

$135

Rx Prescriptions (from $15/mo)

Minoxidil 2.5mg

Hair regrowth

from $15/mo

Metformin 500mg

Longevity

from $20/mo

Tadalafil 5mg

Longevity / sexual health

from $24/mo

Tretinoin 0.025%

Skin renewal

from $25/mo

Acarbose 25mg

Metabolic health

from $25/mo

Estradiol 0.010%

Menopause support

from $26/mo

Weight Loss Rx

GLP-1 (pricing via quiz)

TBD

Programs & Services

Immortals

Full Bryan Johnson protocol — 3 spots, 1,500+ applicants

$1,000,000/yr

BryanAI

AI health assistant

TBD

Protocol Quiz / Build My StackFree

InsideTracker

insidetracker.com • Testing & analytics platform (no products sold)

Blood Testing Bundles (New Customers)

Membership + Ultimate Blood Test

48-54 biomarkers, 10 healthspan categories

$489

Membership + 2 Ultimate Tests

Save 10%

$761

Membership + 4 Ultimate Tests

Quarterly tracking, save 15%

$1,305

Category Tests (Members, $99–$199)

Cognition / Endurance / Fitness / Gut / Heart / Inflammation / Metabolism$99 each

Hormone Balance / Recovery / Sleep$149 each

Foundation (32 biomarkers)$199

Biological Age & DNA

InnerAge 2.0 (with blood draw)$249–$348

DNA Kit (261 gene variants)$249

DNA Upload (23andMe/Ancestry)$29 / Free w/ membership

Platform

Annual Membership

Upload results 30x/yr, Terra AI Coach, wearable sync

$149/yr

Thorne

thorne.com • Premium supplements + testing • Mayo Clinic partner • NSF Certified for Sport

Key Supplements ($16–$142)

Basic Nutrients 2/Day$40

Multi-Vitamin Elite (AM/PM)$76

Super EPA (Omega-3)$45

NiaCel 400 (NAD+)$74

ResveraCel (NAD+ + Resveratrol)$60

Collagen Plus$67

Whey Protein Isolate$65

SynaQuell (Brain)$142

Creatine (Creapure, NSF)$44

Curcumin Phytosome$64

Berberine$44

Magnesium Bisglycinate$24

Melaton-3$16

Bundles ($94–$133)

Foundational Stack$94

Athletes Stack (NSF)$133

Sleep / Stress / Gut / Longevity Stacks$97–$120

Health Panels ($95–$830)

Biological Age Panel$95

Essential (63 biomarkers)$390

Advanced (89 biomarkers)$830

AI & Subscriptions

Taia AI Wellness Advisor

200K+ messages, personalized recs

Free

Subscription discount10–20% off

AgelessRx

agelessrx.com • Longevity telehealth • 40+ treatments • No membership fee • Free consultations

Longevity Rx

Metformin$25/mo

Low Dose Naltrexone$25/mo

Methylene Blue$43/mo

Acarbose$55/qtr

Rapamycin

Only major platform selling for longevity

$65/mo

NAD+ Therapies

NAD+ Injection$99/mo

NAD+ Nasal Spray$125/mo

NAD+ Patches$160/mo

NAD+ Face Cream$95/mo

Weight Management (GLP-1)

Microdosing Semaglutide$99/mo

Full-dose Semaglutide$139/mo

Microdosing Tirzepatide$249/mo

Brand-name access (Wegovy/Zepbound)$50/mo + drug

Cardiovascular & Metabolic

Telmisartan / Atorvastatin$30/mo

Tadalafil (daily)$60/mo

Brenzavvy (SGLT2)$125/mo

Growth Hormone, Skin, Hair, Sleep, Energy

Sermorelin Injection / Nasal Spray$99–$199/mo

Tretinoin Cream$70/mo

Powers Hair Solution$95–$120/mo

Trazodone (Sleep)$33/mo

B12 / B12+MIC Injection$75–$110/mo

Testing ($75–$949)

Core Longevity Panel (40+ biomarkers)$95

Methylation Saliva Test$170

iollo Metabolomics (600+ biomarkers)$399

Galleri Cancer Detection (50+ cancers)$949

CGM (Dexcom Stelo)$99/mo

Lifeforce

mylifeforce.com • All-in-one longevity medicine • Co-founded by Tony Robbins & Peter Diamandis

Memberships

Monthly

4x blood draws, 4x consults, coaching, Rx access, 30% off supps

$149/mo

Core Annual

2x blood draws, 1x consult

$599/yr

Maintenance

2x blood draws, dashboard

$499/yr

Testosterone Program$49–$99/mo

One-Time Diagnostic$599

Supplements ($40–$120 retail, ~30% off for members)

Peak Healthspan (NAD3)$120 / ~$84

Peak Rest (Sleep)$110 / ~$77

Peak NMN$100 / ~$70

Peak Cognition$85 / ~$60

Omega$70 / ~$49

Magnesium$55 / ~$39

Vitamin D+K / DHEA / Methylation$50 / ~$35

CoQ10$40 / ~$28

Rx Prescriptions (members only, per 25 days)

Semaglutide$270

Kyzatrex (Oral Testosterone)$250

Sermorelin / PT-141$160

Estradiol Patch$110

Minoxidil + Finasteride$85

Testosterone (injectable/cream)$80

Tadalafil$75

Metformin$35

Rosuvastatin / Anastrozole$30

Advanced Panels

Brain Protection Panel

ApoE, pTau-217, Beta-Amyloid, GFAP

$850

Cardiovascular / Metabolic / Heavy Metals$200 each

Elysium Health

elysiumhealth.com • Science-first longevity supplements • MIT + Oxford partnerships

Supplements (one-time / monthly sub / annual prepaid)

Basis (NAD+)

Flagship — clinically proven +40% NAD+. 1,190 reviews

$65 / $50 / $40

Matter (Brain)

Oxford tri-vitamin for brain atrophy

$60 / $50 / $40

Signal (NMN/Mitochondria)$60 / $50 / $40

Format (Immune/Inflammaging)$60 / $50 / $40

Vision (Eye Longevity)$60 / $50 / $40

Cofactor (Collagen + NAD+)$75 / $62 / ~$50

Mosaic (Skin)

Results in 3 weeks

$90 / $75 / $60

Senolytic Complex$35–$90

Testing

Index (Biological Age)

Saliva epigenetic test, 10 aging aspects, 9 system scores

$499 / $299 sub

Bundles

Longevity Starter Pack

Basis + Signal + Matter + Format

$199

Skin Longevity Bundle$130/mo

Inflammaging Bundle$768/yr

Superpower

superpower.com • Health super app • 100+ biomarker testing + curated marketplace + Rx • $199/yr

$199

Annual Membership

100+

Biomarkers Tested

252

Marketplace Products

3,000+

Quest Locations

Membership Tiers

Baseline Membership

100+ biomarkers annually, 6-month retest (60 markers), bio age, 17 health scores, AI chat, 24/7 SMS concierge, personalized action plan

$199/yr ($17/mo)

Superpower Pro

2 full-panel blood draws/year, advanced biomarker analysis, quarterly health review calls with longevity experts

$29/mo

At-Home Blood Draw (optional)

Mobile phlebotomist; free at 3,000+ Quest locations

+$119

NY/NJ Membership

90+ biomarkers (regulatory variation)

$399/yr

Testing — 200+ Biomarkers Available

Baseline Panel

100+ biomarkers: blood cells, metabolic, heart, liver, kidney, thyroid, sex hormones, nutrients, inflammation

Included

6-Month Retest

60 biomarkers retested (excl. NY/NJ)

Included

Advanced Add-On Tests

Gut microbiome, environmental toxins, heavy metals, glucose monitoring

Varies

Grail Galleri Cancer Screening

Multi-cancer early detection

Add-on

Biological Age CalculationIncluded

17 Health Scores DashboardIncluded

Prescriptions (via clinic.superpower.com)

Semaglutide

Weight loss, US-licensed compounding pharmacy

Contact

Enclomiphene

Testosterone optimization

Contact

NAD+ Injection

Cellular energy and DNA repair

Contact

Tadalafil

Blood flow enhancement

Contact

Tretinoin Face Cream

Skin renewal

Contact

Compounded Hormones & Peptides

Via Strive, Belmar, Progress pharmacies

Contact

Supplement Marketplace (252 products, 7 brands)

Curated from: Thorne, Pure Encapsulations, Designs For Health, Quicksilver Scientific, Microbiome Labs, Prodrome Science, IM8

Top 1% of health products, 500+ banned ingredients, price match guarantee, up to 20% member discount

Varies

Categories available:

Minerals, Vitamins, Omega-3, Antioxidants, Amino Acids, Digestive, Multivitamins, Botanicals, Specialty Blends

30 collections

Peptides by Superpower (Coming Soon)

Pure, third-party tested peptides

Currently waitlist only — “designed to help you live longer, recover faster, and feel your best”

Waitlist

Platform Features

AI Health Chat — explore your data and get personalized insightsIncluded

24/7 SMS Care Team — message doctors anytime (<24hr weekday response)Included

Wearable Integration — Apple Health, Oura, WhoopIncluded

Medical Records Upload — centralize past labsIncluded

HSA/FSA EligibleYes

Why Superpower matters: At $199/yr for 100+ biomarkers + bio age + concierge + Rx access, Superpower is the lowest-cost comprehensive health platform in this space. They’re a marketplace model (curating other brands like Thorne) rather than building their own supplements — a fundamentally different approach than Blueprint or Elysium. 70% of members reportedly slowed their aging rate in year one.

★ Key Takeaways for Vasari

Market Gaps & Opportunities

No one owns concierge + community. Blueprint’s Immortals is $1M (3 people). Lifeforce has coaching but no community. There’s a massive gap between $149/mo and $1M/yr for high-touch, personalized longevity guidance.

Rx is commoditizing fast. Blueprint undercuts everyone on basic Rx (metformin $20/mo, tretinoin $25/mo). AgelessRx wins on breadth. Price competition will intensify.

AI is table stakes. Blueprint (BryanAI), InsideTracker (Terra), and Thorne (Taia) all have AI tools. None are deeply personalized or connected to real-time data beyond blood panels.

Testing is fragmented. Everyone offers tests but no one provides a unified longitudinal view. InsideTracker is closest but doesn’t sell interventions.

Competitive Moats

Blueprint: Bryan Johnson’s personal brand. Widest product breadth. “I did this to myself first” narrative.

InsideTracker: Deepest biomarker analytics. Pro sports relationships. Pure platform play.

Thorne: Manufacturing + NSF certification + Mayo Clinic. Practitioner network (45K). Hard to replicate.

AgelessRx: Widest Rx formulary (rapamycin!). No membership fee. Low price leader.

Lifeforce: Only true all-in-one (labs + coaching + Rx). Robbins/Diamandis brand. Brain protection panel.

Elysium: Strongest clinical evidence. Academic partnerships. Focused product line = clarity.

Superpower: Lowest cost entry ($199/yr). 100+ biomarkers included. Marketplace model (curates vs. manufactures). 24/7 concierge at mass-market price.

Where Vasari Can Win

1. Personalized concierge at accessible price points. The gap between “buy supplements online” ($50-$400/mo) and “concierge medicine” ($1,500-$1M/yr) is huge. A tech-enabled concierge model at $200-$500/mo could capture the underserved middle.

2. Real-time AI + data integration. None of these players connect wearables + labs + Rx + lifestyle into a truly adaptive system. Whoever builds the “closed loop” wins.

3. Community-driven protocol optimization. Blueprint is one man’s protocol. No one is building community-powered protocol sharing with real outcome data.

4. Resident health optimization. None of these players are embedded in living spaces. Vasari’s real estate + wellness integration is a category of one.

Vasari Health — Product Recommendations

Strategic product lineup based on competitive gaps and pricing intelligence

Pricing strategy: Undercut Blueprint and Lifeforce on Rx, match or beat Superpower on testing value, and differentiate with resident-integrated wellness that no competitor offers. All prices below are recommended based on competitive positioning.

Testing & Diagnostics

Testing

Vasari Baseline Panel

$0 with membership

Comprehensive blood panel covering 80+ biomarkers — metabolic, cardiac, hormonal, inflammatory, liver, kidney, thyroid, and nutrient markers.

Blood draw at 3,000+ Quest locations
Biological age calculation
12 health scores dashboard
AI-generated action plan

vs. Superpower: 100+ markers for $199/yr standalone • InsideTracker: 48-54 markers for $489

Testing

Vasari Advanced Panel

$149 add-on

Deep-dive panel adding cardiovascular risk, advanced lipids (ApoB, Lp(a)), full thyroid, and reproductive hormones.

120+ total biomarkers
Advanced cardiovascular markers
Full hormone panel
Comparison to longevity benchmarks

vs. Thorne Essential: $390 for 63 markers • Lifeforce Cardio Panel: $200

Testing

Vasari Epigenetic Age Test

$199 at-home saliva kit

DNA methylation test measuring biological aging pace, pace of aging, and system-level age scores.

Biological age vs chronological
8 system-level aging scores
Pace of aging (DunedinPACE)
Longitudinal tracking

vs. Blueprint: $325 • Elysium Index: $299–$499 • AgelessRx: $170

Supplement Stacks

Supplements

Vasari Core Stack

$69/mo subscribe & save

Daily essentials: high-potency multi, omega-3, vitamin D+K, magnesium. The foundation everyone needs.

4 products, 1 daily pack
Pharmaceutical-grade ingredients
Third-party tested (NSF/GMP)
Free shipping

vs. Blueprint Easy Stack: $98 • Thorne Foundational: $94 • Elysium Starter: $199

Supplements

Vasari Longevity Stack

$129/mo subscribe & save

Core stack plus NAD+ precursor (NMN), CoQ10, curcumin, and creatine. Full anti-aging protocol.

8 products, AM/PM daily packs
NMN 500mg + CoQ10 200mg
Clinically-dosed across all ingredients
Formulated by longevity physicians

vs. Blueprint Medium Stack: $270 • Lifeforce full supps: ~$350+ • Elysium 5 supps: ~$200

Supplements

Vasari Performance Stack

$179/mo subscribe & save

Longevity stack plus metabolic protein, collagen peptides, and adaptogenic blend. Complete daily protocol.

11 products + protein powder
30g plant protein included
Collagen + HA for skin/joints
Ashwagandha + Rhodiola blend

vs. Blueprint Big Stack: $449 • Thorne full protocol: $300+ • AgelessRx Infinite: $65 (supps only)

Prescriptions (Rx)

Rx pricing strategy: Blueprint set the floor on basic longevity Rx ($15–$26/mo). We recommend matching or slightly undercutting on core medications while offering broader formulary than Blueprint and lower prices than AgelessRx/Lifeforce on premium treatments.

Medication	Vasari Rec'd	Blueprint	AgelessRx	Lifeforce	Notes
Metformin 500mg	$18/mo	$20/mo	$25/mo	$42/mo	Longevity staple — price leader positioning
Tadalafil 5mg	$22/mo	$24/mo	$45–60/mo	$90/mo	Vascular health + sexual wellness
Tretinoin 0.025%	$22/mo	$25/mo	$70/mo	—	Skin renewal — massive markup opportunity competitors miss
Minoxidil 2.5mg	$14/mo	$15/mo	—	$102/mo	Hair regrowth — oral form
Acarbose 25mg	$22/mo	$25/mo	$18/mo	—	Metabolic health — glucose management
Semaglutide	$149/mo	Quiz	$99–139/mo	$324/mo	Weight loss — compounded. Don't race to bottom; pair with coaching
NAD+ Injection	$89/mo	—	$99/mo	—	Premium longevity Rx — undercut AgelessRx
Sermorelin	$89/mo	—	$99/mo	$192/mo	Growth hormone support — significant demand
Estradiol (HRT)	$24/mo	$26/mo	—	$132/mo	Menopause support — underserved market
Low Dose Naltrexone	$22/mo	—	$25/mo	—	Immune modulation — growing longevity interest

All Rx include physician consultation, ongoing messaging support, and discreet shipping. No membership fee required for Rx-only customers.

Skincare & Haircare

Skincare

Vasari Skin Protocol

$89/mo 3-product system

Cleanser + peptide serum + moisturizer with SPF. Clinical-grade ingredients, longevity-optimized.

Amino acid cleanser
Peptide + niacinamide serum
Barrier repair moisturizer + SPF

vs. Blueprint Skincare Stack: $167 • Positions as premium but accessible

Haircare

Vasari Hair Protocol

$79/mo 2-product system

Peptide shampoo + growth serum. Biomimetic peptides for regrowth and thickness.

Peptide-enriched shampoo
Multi-peptide growth serum
Pairs with Rx minoxidil ($14/mo add-on)

vs. Blueprint Haircare Stack: $178 • AgelessRx Powers Solution: $95–120/mo

Device

Vasari Red Light Cap

$699 one-time purchase

FDA-cleared low-level laser therapy for hair regrowth. 16-week visible results.

Medical-grade 650nm diodes
FDA 510(k) cleared
12-month warranty

vs. Blueprint Laser Cap: $999 • 30% undercut on comparable device

Food & Nutrition

Nutrition

Vasari Longevity Protein

$54/mo 30 servings

30g plant protein + 8g fiber + greens blend. Complete amino acids, omega-3s, no added sugar.

vs. Blueprint Metabolic Protein: $42–$84 • Thorne Plant Protein: $49

Nutrition

Vasari EVOO (Polyphenol-Rich)

$32 500ml bottle

Cold-pressed extra virgin olive oil with 350mg+ polyphenols. Single-origin, lab-tested.

vs. Blueprint EVOO: $39 • Price advantage on staple product

Nutrition

Vasari Longevity Greens

$44/mo 30 servings

Daily greens + adaptogens + prebiotic fiber. Supports gut health, energy, and immune function.

vs. Thorne Daily Greens Plus: $72 • Significant undercut

Vasari Health — Service Tier Recommendations

Membership model designed to capture the $200–$1,500/mo concierge gap no competitor owns

The white space: Superpower offers testing + concierge for $199/yr but shallow Rx and no proprietary products. Lifeforce charges $149/mo but requires membership for everything. Blueprint has no membership model at all (except $1M Immortals). Vasari can own the $49–$299/mo tier with deeper integration, personalized AI, and resident wellness.

Starter

Vasari Essentials

$49/mo

Billed annually at $588 (or $59/mo monthly)

Annual blood panel — 80+ biomarkers
Biological age + 12 health scores
AI health coach (24/7 chat)
Personalized action plan
Wearable data integration (Oura, Whoop, Apple Health)
15% off all Vasari products
Rx access at member pricing
Monthly health insights email

Positioned between Superpower ($199/yr = $17/mo) and InsideTracker ($149/yr + $489/test). More included than both.

Vasari Premium

$149/mo

Billed annually at $1,788 (or $179/mo monthly)

Everything in Essentials, plus:
2x blood panels per year (80+ biomarkers)
Epigenetic age test included ($199 value)
Quarterly 30-min clinician video calls
Dedicated health advisor (async messaging)
25% off all Vasari products
Priority Rx fulfillment
Advanced biomarker add-ons at cost
Community protocol access

Same price as Lifeforce Monthly ($149/mo) but includes epigenetic testing and dedicated advisor. Lifeforce charges $199 initial on top.

Concierge

Vasari Elite

$299/mo

Billed annually at $3,588 (or $349/mo monthly)

Everything in Premium, plus:
4x blood panels per year
Advanced panels included (cardio, metabolic, heavy metals)
Monthly 45-min clinician video calls
Named longevity physician
30% off all products + free shipping
Priority access to new products & protocols
Genetic/DNA analysis included
Personalized supplement formulation
Concierge scheduling & coordination

Captures the gap between Lifeforce ($149/mo) and boutique longevity clinics ($500+/mo). No competitor offers this level at this price.

Specialized Programs

Weight Management

Vasari Transform

$199/mo

Includes GLP-1 medication + coaching

Compounded semaglutide or tirzepatide
Physician-guided titration
Bi-weekly coaching check-ins
Metabolic panel at start + 90 days
Nutrition guidance + meal planning
Body composition tracking

vs. AgelessRx semaglutide ($139/mo, no coaching) • Lifeforce ($149/mo membership + $270 semaglutide = $419/mo). Vasari bundles everything.

Hormone Health

Vasari Optimize

$179/mo

Includes HRT medication + monitoring

Full hormone panel (testosterone, estradiol, DHEA, thyroid)
FDA-approved HRT medications
Quarterly clinician reviews
Ongoing lab monitoring
Supplement stack optimization
Available for men and women

vs. Lifeforce Testosterone Program ($99/mo + Rx costs) • AgelessRx (à la carte Rx). Vasari bundles labs + meds + coaching.

Residential

Vasari Resident

Custom

Integrated into Vasari properties

Category of one — no competitor offers this
Everything in Elite membership
On-site health screenings & blood draws
In-building wellness amenities
Environmental optimization (air, water, light)
Community health challenges & events
Concierge coordination for specialists
Smart home health integrations

No competitor operates in real estate. This is Vasari's unique moat — wellness embedded where people live.

Revenue Model Summary

Revenue Stream	Price Range	Margin Est.	Competitive Advantage
Memberships	$49–$299/mo	70–80%	Recurring, predictable. Captures $200–$1,500/mo gap in market.
Rx Prescriptions	$14–$149/mo	30–45%	Price leader on basics. Bundle with coaching for premium.
Supplement Stacks	$69–$179/mo	55–65%	Lower than Blueprint ($98–$449), higher quality than marketplace.
Testing Add-Ons	$149–$199	40–50%	Undercut Elysium ($299–$499), Thorne ($390–$830).
Skincare/Haircare	$79–$89/mo	60–70%	Half the price of Blueprint stacks. Cross-sell with Rx.
Devices	$699	35–45%	Undercut Blueprint Laser Cap ($999) by 30%.
Food/Nutrition	$32–$54	40–50%	Undercut Blueprint across the board.
Resident Program	Custom	High	Zero competition. Unique to Vasari properties.

Estimated Annual Revenue Per Customer

Based on tier mix and product attach rates

Essentials member

$1,200–$2,400/yr

Premium member

$3,500–$5,500/yr

Elite member

$6,000–$9,000/yr

Transform/Optimize

$4,000–$6,500/yr

Resident

$8,000–$15,000+/yr

Includes membership + estimated product/Rx attach. Assumes 40% of members add supplement stack, 25% add Rx, 15% add skin/hair.

Vasari Health — Customer Personas

Five core segments driving B2C nationwide acquisition — each with distinct motivations, channels, and lifetime value

Market sizing: The US longevity/wellness market is ~$180B (2025). The addressable slice — health-motivated consumers willing to pay $50–$300/mo for personalized protocols — is roughly 8–12M Americans. Vasari targets the top 5% who want more than supplements but less than concierge medicine.

💪

The Optimizer

Male, 28–42 • $120K–$300K HHI • Tech/finance • Urban

"I've read Huberman, I track my HRV, and I want a system — not another supplement brand."

Elite $299/mo • LTV: $8,500+

Behaviors

Already uses 5–10 supplements, Oura/Whoop, and has done blood work
Listens to Huberman, Attia, Sinclair; follows Bryan Johnson
Spends $200–$500/mo on health already (scattered across brands)
Wants data-driven decisions, not wellness vibes

Pain Points

No single platform connects labs + Rx + supplements + wearables
Overwhelmed by conflicting supplement advice
Can't get longevity Rx (metformin, acarbose) from regular doctor
Wants to know if what he's doing is actually working

Why Vasari Wins

Consolidates his fragmented stack into one platform. AI coach synthesizes labs + wearable data. Longevity Rx access without awkward PCP conversations. Quarterly bio age tracking proves ROI.

Acquisition Channel

Podcast ads (Huberman, Attia, Ferriss), Twitter/X health community, YouTube long-form, Reddit r/longevity & r/biohackers

⚖️

The Weight Loss Seeker

Female/Male, 32–55 • $75K–$180K HHI • Any industry • Suburban/Urban

"I want GLP-1 medication but my insurance won't cover it, and I don't trust the random telehealth ads."

Transform $199/mo • LTV: $4,200

Behaviors

Has researched semaglutide/tirzepatide online extensively
May have tried and failed with diet/exercise alone
Price-sensitive but willing to pay for legitimacy and support
Wants coaching alongside medication, not just a prescription mill

Pain Points

Insurance denial or $1,000+/mo brand-name cost
Overwhelmed by shady telehealth GLP-1 providers
Worried about side effects, needs ongoing clinical support
Doesn't want to just lose weight — wants to keep it off

Why Vasari Wins

Medical-grade GLP-1 program with real provider oversight (not a prescription mill). Coaching + nutrition guidance for sustainable results. Lab monitoring to ensure safety. Clear exit strategy and maintenance protocol.

Acquisition Channel

Meta/Instagram ads (before/after, testimonials), Google Search ("semaglutide online," "GLP-1 near me"), TikTok health creators, referral from existing members

💼

The Proactive Professional

Male/Female, 35–50 • $150K–$400K HHI • Executive/entrepreneur • Urban

"I don't have time to research all this. Just tell me what to take and make it show up at my door."

Premium $149/mo • LTV: $6,800

Behaviors

High income, time-poor — delegates health like they delegate work
Gets annual physical but knows it's surface-level
May have a family history concern (heart disease, cancer, diabetes)
Will pay premium for convenience and white-glove experience

Pain Points

Primary care doctor offers reactive, not preventive, medicine
Doesn't want to become a "biohacker" — just wants to be optimized
No time to research supplements, stack protocols, or interpret blood work
Concierge medicine is $5K–$20K/yr and still doesn't cover longevity

Why Vasari Wins

Done-for-you health optimization. One subscription, everything handled. AI + provider team does the thinking. HSA/FSA makes it tax-efficient. Quarterly reports prove value to justify the spend.

Acquisition Channel

LinkedIn thought leadership, executive wellness podcasts, referral/word-of-mouth, partnerships with executive coaching firms, high-end gym partnerships (Equinox, Lifetime)

🌱

The Wellness-Curious Woman

Female, 30–48 • $80K–$200K HHI • Any industry • Urban/Suburban

"I take a multivitamin and collagen but have no idea if they're actually doing anything."

Premium $149/mo • LTV: $5,400

Behaviors

Active on Instagram/TikTok wellness community
Buys from Thorne, Moon Juice, Ritual, or AG1
Interested in hormones, skin, energy, and aging gracefully
Values aesthetics and brand experience alongside efficacy

Pain Points

Doctor dismisses hormone concerns as "normal for your age"
Confused by supplement marketing — can't tell what's real
Wants skin/hair solutions backed by data, not influencer hype
Perimenopause/hormone shifts with no clear medical guidance

Why Vasari Wins

Blood work reveals what's actually off (not guessing). Hormone optimization via CareHRT program. Skin/hair protocols backed by labs. Beautiful app experience she'd actually share with friends. Replaces 3–5 random subscriptions with one integrated platform.

Acquisition Channel

Instagram (aesthetic brand content, before/after skin), TikTok wellness creators, podcast ads (wellness/lifestyle shows), influencer partnerships, referral program

👴

The Aging-Concerned Parent

Male/Female, 48–65 • $100K–$250K HHI • Established career • Suburban

"My dad had a heart attack at 58. I'm 52 and I want to make sure I'm around for my grandkids."

Essentials $49/mo → Premium $149/mo • LTV: $4,800

Behaviors

Motivated by fear of specific disease (heart, cancer, Alzheimer's)
Has disposable income and insurance but wants more than insurance covers
Less tech-savvy — needs simple onboarding and clear guidance
Starts conservative (Essentials) and upgrades as trust builds

Pain Points

Standard blood work misses longevity-specific markers
Doctor says "you're fine" but doesn't test for early warnings
Wants proactive screening (ApoB, hsCRP, insulin, HbA1c) not available at PCP
Intimidated by biohacker culture — wants medical, not experimental

Why Vasari Wins

Comprehensive lab panel catches what regular physicals miss. Medical credibility (real providers, real Rx). Simple entry point at $49/mo lowers risk. Family history-informed protocols. Non-intimidating brand — health optimization, not biohacking.

Acquisition Channel

Google Search ("comprehensive blood test," "preventive health screening"), Facebook ads (family/health messaging), physician referral partnerships, health fair sponsorships, email marketing (educational drip)

Persona Mix & Revenue Impact

Persona	% of Members	Primary Tier	Monthly ARPU	Est. LTV (24mo)	Product Attach	Rx Attach	Churn Risk
The Optimizer	15%	Elite $299	$450	$8,500	85%	70%	Low
Weight Loss Seeker	30%	Transform $199	$220	$4,200	25%	95%	Med
Proactive Professional	20%	Premium $149	$230	$6,800	55%	35%	Low
Wellness-Curious Woman	20%	Premium $149	$195	$5,400	60%	30%	Med
Aging-Concerned Parent	15%	Essentials $49	$85	$4,800	40%	20%	Low
Blended Average	100%	—	$215	$5,600	50%	52%	—

Key insight: The Weight Loss Seeker (30% of members) is the volume acquisition engine — highest intent, lowest CAC, driven by GLP-1 demand. But The Optimizer (15%) and Proactive Professional (20%) drive disproportionate revenue at $230–$450 ARPU with lower churn. Acquire with GLP-1, retain with full-stack longevity. The transition from "weight loss customer" to "health optimization member" is the critical retention lever.

Vasari Health — Go-to-Market Strategy

Nationwide B2C acquisition plan — channels, CAC targets, funnel metrics, and launch phasing

Acquisition Funnel

Awareness — 500K impressions/mo

Site Visitors — 25K/mo (5% CTR)

Quiz / Intake Started — 5K/mo (20%)

Checkout — 1,250/mo (25%)

Converted Member — 750/mo (60%)

Target CAC: $85–$140 blended

LTV:CAC Ratio: 40:1 → target 5:1+

Payback Period: < 45 days (first membership payment)

Blended Conversion: 3% visitor → member

Channel Strategy

Paid — 45% of budget

Meta / Instagram Ads

Target CAC: $65–$95
Primary persona: Weight Loss Seeker, Wellness-Curious Woman
Before/after testimonials (compliant with Meta health ad policies)
Quiz-style lead magnets ("What's your biological age?")
Retargeting: quiz starters who didn't convert
Lookalike audiences from first 200 members
Scale potential: High — largest addressable audience

Paid — 25% of budget

Google Search & YouTube

Target CAC: $90–$130
Primary persona: All (high-intent search)
Keywords: "semaglutide online," "comprehensive blood test," "longevity supplements," "biological age test"
YouTube pre-roll on health/wellness channels
LegitScript certification required for Rx advertising
Scale potential: Medium — limited by search volume, high intent

Organic — 15% of budget

Content & SEO

Target CAC: $15–$30 (after ramp)
Primary persona: Optimizer, Aging-Concerned Parent
Blog: biomarker explainers, protocol breakdowns, "What your doctor doesn't test"
SEO targets: 200+ long-tail longevity keywords
YouTube channel: lab result walkthroughs, supplement science, founder journey
Newsletter: weekly health insights (nurture non-converters)
Scale potential: Very high — compounds over time, lowest CAC at maturity

Influencer — 10% of budget

Podcast & Creator Partnerships

Target CAC: $100–$160
Primary persona: Optimizer, Proactive Professional
Tier 1: Huberman, Attia, Rhonda Patrick (aspirational, expensive)
Tier 2: Mid-size health podcasts (10K–100K listeners), $2K–$8K/episode
Tier 3: Micro-influencers on TikTok/IG (trade for free membership + products)
Promo code tracking for attribution
Scale potential: Medium — high trust, hard to scale linearly

Referral — 5% of budget

Member Referral Program

Target CAC: $40–$60
Primary persona: All (referred members convert 3–5x better)
Give $50 credit, get $50 credit (both sides)
"Refer 3, get a month free" tier system
Shareable lab result cards (opt-in) — social proof
Target: 20%+ of new members from referrals by Month 12
Scale potential: High — best CAC, highest retention cohort

Partnerships — 0% budget (rev share)

Strategic Partnerships

Target CAC: $0–$30 (rev share model)
Primary persona: Proactive Professional, Wellness-Curious Woman
Premium gyms (Equinox, Lifetime, Barry's) — co-branded lab panels
Executive coaching firms — health optimization add-on
Employer wellness programs — subsidized memberships
Vasari residential properties — built-in distribution (slow build, brand halo)
Scale potential: High long-term — each partner is a channel

CAC & Payback by Persona

Persona	Target CAC	Primary Channel	Monthly ARPU	Payback Period	24-Mo LTV	LTV:CAC
The Optimizer	$120–$160	Podcast, Content, X/Twitter	$450	< 1 month	$8,500	53x
Weight Loss Seeker	$65–$95	Meta Ads, Google Search	$220	< 1 month	$4,200	47x
Proactive Professional	$130–$180	LinkedIn, Podcasts, Partnerships	$230	< 1 month	$6,800	38x
Wellness-Curious Woman	$55–$85	Instagram, TikTok, Influencer	$195	< 1 month	$5,400	64x
Aging-Concerned Parent	$70–$110	Google Search, Facebook, Email	$85	1–2 months	$4,800	48x
Blended	$85–$120	—	$215	< 1 month	$5,600	47x

GTM Launch Phases

1

Founders Club (Months 1–2) — 100 members

Budget: $5K/mo. Personal network, Twitter/X, waitlist from landing page. Hand-pick first members for product feedback. Offer lifetime 30% discount as founding member perk. Zero paid ads — all organic and direct outreach. Goal: prove retention and get 10+ testimonials.

2

Controlled Growth (Months 3–6) — 500 members

Budget: $25K/mo. Turn on Meta ads (GLP-1 focus first — highest intent). Launch referral program. 2–3 podcast sponsorships (Tier 2). Start SEO content engine (2 posts/week). A/B test quiz funnel vs. direct checkout. Target: 100 new members/mo.

3

Scale (Months 7–12) — 2,000 members

Budget: $75K/mo. Scale winning Meta/Google campaigns. Add YouTube pre-roll. Launch TikTok/IG influencer program. First gym partnership (1–2 locations). Hire growth marketer. Referrals should be 15–20% of new members. Target: 250 new members/mo.

4

Acceleration (Months 13–24) — 5,000–10,000 members

Budget: $150K–$250K/mo. Tier 1 podcast deals (Huberman, Attia). National gym partnerships. Employer wellness pilots. PR/earned media push. Mobile app drives engagement + referrals. Referrals at 25%+. CAC should be declining as brand builds. Target: 500–800 new members/mo.

Marketing Budget Allocation (Month 6 Steady State)

$25K

Monthly Budget

$95

Blended CAC Target

263

New Members/Mo

47x

LTV:CAC Ratio

<30d

CAC Payback

3%

Visitor → Member

Channel	% Budget	Monthly Spend	Est. Members	CAC	Notes
Meta / Instagram	40%	$10,000	125	$80	GLP-1 + wellness creative, quiz funnel
Google Search + YouTube	25%	$6,250	52	$120	High-intent keywords, pre-roll
Content / SEO	15%	$3,750	25	$150*	*Drops to $20–30 as content compounds
Podcasts / Influencer	12%	$3,000	23	$130	2 Tier-2 sponsorships + micro-influencers
Referral Program	8%	$2,000	38	$53	$50 credit per referral
Total	100%	$25,000	263	$95	—

The GLP-1 wedge: Weight loss is the #1 search-intent driver in health right now. Lead with GLP-1 acquisition (lowest CAC, highest volume), then upsell to full longevity stack. 40% of GLP-1 members add supplements within 3 months. 25% upgrade tiers within 6 months. GLP-1 is the door. Longevity is the house.

Vasari Health — 24-Month Pro Forma

Financial projections based on persona mix, tier pricing, product attach rates, and GTM spend

Key assumptions: 5% monthly churn (blended). Tier mix: 15% Essentials, 30% Transform, 20% Premium, 20% Premium (wellness), 15% Elite. Product attach ramps from 25% → 50% over 12 months. Rx attach ramps from 30% → 52%. Marketing budget scales with revenue (targeting 20–25% of revenue). Team of 4 at launch, 12 by Month 12, 20 by Month 24.

Quarterly P&L Summary

Line Item	Q1	Q2	Q3	Q4	Year 1	Q5	Q6	Q7	Q8	Year 2
Members
Ending Members	150	450	1,000	1,800	1,800	2,800	4,000	5,500	7,500	7,500
New Members (quarter)	150	375	700	1,100	2,325	1,400	1,800	2,200	2,800	8,200
Churned (quarter)	0	75	150	300	525	400	600	700	800	2,500
Avg Monthly Churn	0%	5%	5%	5%	5%	5%	5%	4.5%	4%	4.5%
Revenue
Membership Revenue	$36K	$135K	$345K	$648K	$1.16M	$1.01M	$1.44M	$1.98M	$2.70M	$7.13M
Product Revenue (supplements, skin, hair)	$5K	$27K	$86K	$194K	$312K	$310K	$480K	$688K	$975K	$2.45M
Rx Revenue	$4K	$22K	$70K	$156K	$252K	$252K	$392K	$561K	$795K	$2.00M
Lab / Testing Revenue	$3K	$9K	$20K	$36K	$68K	$56K	$80K	$110K	$150K	$396K
Total Revenue	$48K	$193K	$521K	$1.03M	$1.80M	$1.63M	$2.39M	$3.34M	$4.62M	$11.98M
Cost of Goods Sold
CareValidate (telehealth)	($5K)	($18K)	($45K)	($86K)	($154K)	($134K)	($192K)	($264K)	($360K)	($950K)
PerfectRx (fulfillment)	($3K)	($12K)	($35K)	($72K)	($122K)	($108K)	($160K)	($224K)	($312K)	($804K)
Product COGS (30–35%)	($2K)	($9K)	($30K)	($68K)	($109K)	($105K)	($163K)	($234K)	($331K)	($833K)
Lab Costs	($5K)	($14K)	($30K)	($54K)	($103K)	($84K)	($120K)	($165K)	($225K)	($594K)
Payment Processing (3%)	($1K)	($6K)	($16K)	($31K)	($54K)	($49K)	($72K)	($100K)	($139K)	($360K)
Total COGS	($16K)	($59K)	($156K)	($311K)	($542K)	($480K)	($707K)	($987K)	($1.37M)	($3.54M)
Gross Profit	$32K	$134K	$365K	$723K	$1.25M	$1.15M	$1.69M	$2.35M	$3.25M	$8.44M
Gross Margin	67%	69%	70%	70%	70%	71%	71%	70%	70%	70%
Operating Expenses
Team (salaries + benefits)	($80K)	($120K)	($180K)	($240K)	($620K)	($300K)	($360K)	($420K)	($480K)	($1.56M)
Marketing & Growth	($15K)	($50K)	($125K)	($225K)	($415K)	($350K)	($450K)	($600K)	($750K)	($2.15M)
Tech / Infrastructure	($15K)	($20K)	($30K)	($40K)	($105K)	($50K)	($60K)	($75K)	($90K)	($275K)
G&A (legal, accounting, ops)	($20K)	($25K)	($30K)	($35K)	($110K)	($40K)	($45K)	($50K)	($55K)	($190K)
Total OpEx	($130K)	($215K)	($365K)	($540K)	($1.25M)	($740K)	($915K)	($1.15M)	($1.38M)	($4.18M)
EBITDA	($98K)	($81K)	$0K	$183K	$4K	$410K	$770K	$1.20M	$1.87M	$4.25M
EBITDA Margin	–204%	–42%	0%	18%	0.2%	25%	32%	36%	40%	35%
Cumulative Cash Position	($98K)	($179K)	($179K)	$4K	$4K	$414K	$1.18M	$2.38M	$4.25M	$4.25M

Key Metrics at Scale (Month 24)

7,500

Active Members

$12M

Year 2 Revenue

$4.25M

Year 2 EBITDA

$1.54M

Monthly Run Rate (M24)

35%

EBITDA Margin

$215

Blended ARPU

Revenue Mix Evolution

Year 1 — $1.8M Revenue

Membership$1.16M (65%)

Products (supplements, skin, hair)$312K (17%)

Rx Revenue$252K (14%)

Lab / Testing$68K (4%)

Membership-heavy as product attach ramps. Breakeven in Q3.

Year 2 — $12M Revenue

Membership$7.13M (60%)

Products (supplements, skin, hair)$2.45M (20%)

Rx Revenue$2.00M (17%)

Lab / Testing$396K (3%)

Product + Rx grow to 37% of revenue as attach rates mature. 35% EBITDA margin.

Headcount Plan

Role	Launch (Q1)	Month 6	Month 12	Month 18	Month 24
Co-founders	2	2	2	2	2
Engineering	1	2	3	4	5
Growth / Marketing	0	1	2	3	4
Member Success / Ops	1	2	3	4	6
Product / Design	0	0	1	1	2
Finance / Legal	0	0	1	1	1
Total	4	7	12	15	20
Quarterly Payroll	$80K	$150K	$240K	$340K	$480K

Funding Requirements

Bootstrapped Path

Capital needed to breakeven~$180K

Time to breakevenMonth 7–8

Max cash trough($179K)

Viable if founders take minimal salary in Q1–Q2. Requires disciplined marketing spend and lean team. Growth constrained to ~250 members/mo.

Venture Path (Seed Round)

Raise amount$750K–$1.5M

Use: Marketing acceleration40%

Use: Team hiring30%

Use: Product inventory15%

Use: Ops + buffer15%

Accelerates to 500+ members/mo by Month 8. Enables faster product line expansion and Tier 1 podcast deals. 18–24 month runway to Series A metrics ($2M+ ARR).

Sensitivity Analysis

Scenario	Change	Year 2 Revenue	Year 2 EBITDA	Breakeven	Impact
Base Case	—	$12.0M	$4.25M (35%)	Month 7	—
Churn +2% (7% monthly)	Churn 5% → 7%	$8.9M	$2.4M (27%)	Month 9	Revenue –26%
CAC +50% ($140 blended)	CAC $95 → $140	$12.0M	$3.1M (26%)	Month 9	EBITDA –27%
Product attach –50%	Attach 50% → 25%	$10.0M	$3.5M (35%)	Month 8	Revenue –17%
Slow growth (50% of target)	Member growth halved	$6.2M	$1.5M (24%)	Month 11	Revenue –48%
Bull case (150% growth)	Faster acquisition	$17.5M	$6.8M (39%)	Month 5	Revenue +46%

Biggest risk: Churn. A 2-point increase in monthly churn cuts Year 2 revenue by 26% and pushes breakeven out 2 months. The #1 investment after launch should be retention — lab result engagement, AI coaching quality, Rx refill automation, and quarterly "progress reports" that make members feel their investment is working. The GLP-1 cohort is highest churn risk (goal-based, not lifestyle-based). Convert them to full-stack longevity members before they hit goal weight.

Vasari Health — Business Architecture

End-to-end system design: vendor stack, data flows, compliance, and unit economics

System Architecture

Customer Touchpoints

Web App

vasari.health

Mobile App

iOS + Android

AI Health Coach

Chat / Voice

Wearable Sync

Oura, Whoop, Apple

↓ ↓ ↓

Vasari Platform (Core)

Member Portal

Dashboard, Health Scores, Plans

Order Engine

Supps, Rx, Labs, Devices

Subscription Billing

Stripe + HSA/FSA

AI Engine

Personalization, Recommendations

Patient Records

HIPAA-compliant EHR

Admin Console

Ops, Support, Analytics

↓ API ↑

Vendor & Partner Layer

CareValidate

Telehealth / Provider Network

PerfectRx

Pharmacy / Fulfillment

Quest / Labcorp

Lab Testing / Draws

White-Label Mfg

Supplement Manufacturing

Truemed

HSA/FSA Payments

↓ ↓ ↓

Infrastructure & Compliance

HIPAA Hosting

AWS / Railway

Auth & Identity

SOC 2 compliant

Monitoring

Logging, Alerting

Data Warehouse

Analytics, ML Pipeline

Core Vendor Stack

Telehealth

CareValidate

White-label telehealth orchestration — provider network, AI engine, pharmacy integration

50-state licensed provider network (sync + async consults)
Carrie AI engine — patient retention, care optimization, auto follow-ups
Pre-built specialty programs: CareGLP (weight), CareHRT (hormones), CareDERM (skin/hair), CarePEPTIDES
Lab ordering with eligibility checks & results routing
Pharmacy integration (503A/503B compliant)
SOC 2 Type II + HIPAA + LegitScript certified
API-first — webhook events for order status, consult completion, Rx approval
30-day average deployment timeline

~$110/patient/month projected profit. Handles the entire clinical workflow so Vasari doesn't need its own provider network.

Pharmacy / Fulfillment

PerfectRx

Enterprise pharmacy fulfillment — compounded + commercial Rx, OTC, supplements, cold chain

1.6M+ prescriptions/year, 99.8% accuracy rate
Sub-2-hour order-to-ship, same-day processing (3 PM EST cutoff)
FDA-approved commercial, generic, sterile/non-sterile compounded meds
503B outsourcing facility partnerships for compounded formulations
White-label fulfillment — Vasari-branded packaging & inserts
Cold chain logistics for temperature-sensitive medications
RESTful APIs + webhooks — order submission, tracking, inventory
HIPAA, URAC, LegitScript certified

Flat-fee dispense model. Handles Rx, supplements, and OTC in a single shipment — reduces shipping costs and improves member experience.

Lab Testing

Quest Diagnostics / Labcorp

National lab network — blood draws, biomarker panels, specialty testing

4,000+ patient service centers (Quest) — walk-in convenience
API integration via CareValidate lab ordering module
Standard panels: metabolic, lipid, CBC, hormones, thyroid, inflammation
Specialty: biological age markers, DNA methylation, metabolomics
Results routed to provider + member dashboard in real-time
HSA/FSA eligible with Truemed LMN

80+ biomarker panel at ~$120–$180 wholesale. Vasari sells at $0 (included in Premium+) or $199 standalone.

Supplement Manufacturing

White-Label Partner (TBD)

cGMP manufacturing — custom formulations, Vasari-branded supplements

cGMP & NSF-certified manufacturing facility
Custom formulation development (Vasari proprietary blends)
Private-label packaging & branding
Drop-ship or bulk to PerfectRx for co-fulfillment
Certificate of Analysis for every batch
Top candidates: Nutri-Health (NJ), Lief Labs (CA), Vitaquest (NJ)

60–75% gross margin on proprietary supplements. MOQ typically 1,500–5,000 units per SKU. 8–12 week lead time for first production run.

Payments

Stripe + Truemed

Subscription billing, payment processing, HSA/FSA eligibility

Stripe Billing — subscription management, prorations, dunning
Truemed — Letter of Medical Necessity (LMN) for HSA/FSA qualification
HSA/FSA eligibility on supplements, labs, and Rx (huge competitive advantage)
Apple Pay, Google Pay, Affirm/Klarna for installments
PCI DSS Level 1 compliant

HSA/FSA eligibility unlocks ~$3,850/person/year in tax-advantaged spending. Only Blueprint and Lifeforce currently offer this — major differentiator.

AI / Personalization

Claude API + Custom Models

AI health coach, biomarker analysis, protocol recommendations

Claude (Anthropic) — health coaching chat, protocol Q&A, supplement guidance
Custom ML models — biological age scoring, health trajectory predictions
Wearable data ingestion (Oura API, Whoop API, Apple HealthKit)
Personalized supplement + Rx recommendations based on biomarkers
Proactive alerts — "your sleep quality dropped 15%, consider adjusting..."
RAG over member's lab history, genetics, wearable data

Competitors: BryanAI (Blueprint), Terra AI (InsideTracker), Taia (Thorne), Carrie (CareValidate). Vasari AI combines all data sources — labs, Rx, wearables, genomics — that no competitor integrates fully.

Patient Journey — End-to-End Data Flow

1

Sign Up & Health Intake

Member creates account, selects tier (Essentials $49, Premium $149, Elite $299). Completes health questionnaire, medical history, and goals. Wearable devices connected.

Vasari App → Stripe (billing) → Truemed (HSA/FSA LMN)

2

Lab Testing & Diagnostics

Lab order placed automatically. Member visits nearest Quest/Labcorp PSC or uses at-home kit. 80+ biomarkers analyzed. Results flow to provider and member dashboard within 48 hours.

CareValidate (lab ordering) → Quest/Labcorp (draw + analysis) → Vasari Dashboard (results)

3

Provider Consultation

Board-certified provider reviews labs, health history, and wearable data. Recommends personalized protocol: supplements, Rx, lifestyle modifications. Async or video visit.

CareValidate (provider network, consult platform, Carrie AI assist)

4

Prescription & Product Fulfillment

Provider-approved Rx transmitted electronically. Supplements, Rx, and OTC products consolidated into single Vasari-branded shipment. Same-day processing, 2–4 day delivery.

CareValidate (e-prescribe) → PerfectRx (dispense + ship) → Member doorstep

5

Ongoing Monitoring & AI Coaching

Wearable data streams daily. AI coach provides personalized insights, protocol adjustments, and proactive alerts. Quarterly labs for Premium+. Unlimited provider messaging.

Vasari AI Engine → Member App (insights) → CareValidate (provider follow-ups)

6

Renew & Optimize

Subscription auto-renews. Quarterly labs track progress. AI adjusts recommendations based on trends. Annual biological age score tracks longitudinal improvement. Members see their "age delta" shrink over time.

Stripe (renewal) → Vasari AI (protocol update) → CareValidate (re-consult if needed)

API Integration Map

Integration	Direction	Protocol	Key Events / Endpoints	Frequency
CareValidate	Bi-directional	REST + Webhooks	Create patient, order lab, submit consult, e-prescribe, consult.completed, rx.approved, lab.results	Per patient event
PerfectRx	Bi-directional	REST + Webhooks	Submit order, check inventory, order.shipped, order.delivered, refill.due	Per order
Stripe	Bi-directional	REST + Webhooks	Create subscription, invoice.paid, subscription.canceled, payment_intent.failed	Per billing cycle
Truemed	Outbound	REST	Request LMN, check eligibility, LMN.approved	At checkout
Oura / Whoop	Inbound	REST (OAuth)	Sleep, HRV, readiness, activity, temperature	Daily sync
Apple HealthKit	Inbound	Native SDK	Steps, heart rate, sleep, workouts, blood oxygen	Real-time
Claude API	Outbound	REST	Chat completions, RAG queries, protocol generation	Per user interaction

Compliance Architecture

🔒

HIPAA

BAAs with all vendors. Encrypted at rest + in transit. Access controls, audit logs, breach notification procedures.

🏥

State Medical Licensing

CareValidate's 50-state provider network handles licensure. Vasari operates as a management services organization (MSO).

💊

FDA / Pharmacy

PerfectRx holds all pharmacy licenses. 503B partners for compounding. Vasari never touches medications directly.

💰

FTC / Advertising

No disease claims on supplements. Structure/function claims only. All testimonials disclosed. Pricing transparency required.

📄

SOC 2 Type II

CareValidate and infrastructure vendors SOC 2 certified. Vasari platform to pursue SOC 2 within 12 months of launch.

✅

LegitScript

Required for advertising Rx products on Google/Meta. CareValidate and PerfectRx already certified. Vasari applies at launch.

Unit Economics — Per Member Per Month

Essentials Tier ($49/mo)

Membership revenue$49

Product attach (15% buy supps @ $99 avg)$14.85

Rx attach (10% buy Rx @ $65 avg)$6.50

Blended ARPU$70.35

CareValidate (consult cost, amortized)–$8

Lab cost (1x/yr amortized)–$12

AI / infra–$3

Product COGS (on attach)–$6

PerfectRx fulfillment–$4

Payment processing (3%)–$2

Contribution margin$35.35 (50%)

Premium Tier ($149/mo)

Membership revenue$149

Product attach (40% buy supps @ $129 avg)$51.60

Rx attach (30% buy Rx @ $85 avg)$25.50

Blended ARPU$226.10

CareValidate (quarterly consult)–$18

Lab cost (2x/yr amortized)–$25

AI / infra–$5

Product COGS (on attach)–$22

PerfectRx fulfillment–$8

Payment processing (3%)–$7

Contribution margin$141.10 (62%)

Elite Tier ($299/mo)

Membership revenue$299

Product attach (60% buy supps @ $159 avg)$95.40

Rx attach (50% buy Rx @ $110 avg)$55.00

Blended ARPU$449.40

CareValidate (monthly consult + coaching)–$35

Lab cost (4x/yr amortized)–$45

AI / infra–$8

Product COGS (on attach)–$38

PerfectRx fulfillment–$12

Payment processing (3%)–$13

Contribution margin$298.40 (66%)

Revenue Scaling Model

MembersARPU

500 members (Month 6)$100K/mo ARR

2,000 members (Month 12)$430K/mo ARR

5,000 members (Month 18)$1.1M/mo ARR

10,000 members (Month 24)$2.2M/mo ARR

Assumes tier mix: 50% Essentials, 35% Premium, 15% Elite. Blended ARPU ~$200/mo at scale with product/Rx attach.

Launch Roadmap

Q3

Phase 1 — Foundation (Weeks 1–8)

CareValidate integration (telehealth, provider network, lab ordering). PerfectRx API integration (Rx + OTC fulfillment). Stripe subscription billing + Truemed HSA/FSA. Member portal MVP: sign-up, intake, dashboard. First 3 supplement SKUs manufactured.

Q4

Phase 2 — Launch (Weeks 9–16)

Soft launch with 100 founding members. AI health coach v1 (Claude-powered). Wearable integrations (Oura, Apple Health). Full lab panel + bio age scoring. Expand to 8 supplement SKUs. Marketing: content, partnerships, founder network.

Q1

Phase 3 — Scale (Weeks 17–26)

Mobile app (React Native). AI coach v2 with proactive insights. Expand Rx formulary to 15+ medications. Skin/hair care product line launch. Resident wellness program for property partners. Target: 1,000 members.

Q2

Phase 4 — Optimize (Weeks 27+)

SOC 2 Type II certification. Advanced diagnostics (genomics, metabolomics). B2B partnerships (employers, insurers). International expansion (UK, UAE). Target: 5,000 members, $1M+ MRR.

Open Vendor Decisions

Need	Top Candidates	Decision Criteria	Priority
Supplement Manufacturer	Nutri-Health, Lief Labs, Vitaquest, NutraScience Labs	cGMP + NSF, MOQ < 3K units, drop-ship to PerfectRx, custom formulation	Critical
EHR / Patient Records	Canvas Medical, Elation Health, DrChrono, or CareValidate built-in	HIPAA, API-first, CareValidate compatible, cost per provider	High
At-Home Lab Kits	Tasso (blood), Everlywell (panels), imaware (specialty)	CLIA-certified, biomarker coverage, member experience, cost	High
DNA / Epigenetic Testing	TruDiagnostic (bio age), Elysium Index, SiPhox Health	Biological age algorithm, clinical validity, API integration	Medium
Customer Support Platform	Intercom, Zendesk, Front	HIPAA-compliant messaging, AI assist, shared inbox	Medium
Marketing / CRM	HubSpot, Klaviyo (email), Attio (CRM)	HIPAA-aware, lifecycle marketing, segmentation	Later

Key architecture advantage: By using CareValidate (telehealth) + PerfectRx (pharmacy) as the clinical backbone, Vasari operates as a technology & brand company — not a healthcare provider. This MSO model means no medical licenses to manage, no pharmacy to operate, no providers to employ. Vasari owns the member relationship, the data, the AI, and the brand. Vendors handle the regulated complexity.